International Marketing Emerging Markets

Question: Discuss about the International Marketing for Emerging Markets. Answer: Introduction: The given visual advertisement is related to a fairness cream (Fair and Handsome) especially for men. According to me, the given visual advertisement is totally unethical. The company uses a false or unethical approach to conduct false advertisement and to divert the mind of people towards the product. I believe that there is not a specific fairness cream that people may use to be fair and handsome (Shevde, 2008). On the other hand, I found that the firm employs film stars to advertise and promote their product in the marketplace. It is well known that film stars have a huge fan following. In this visual advertisement, I can see that the super star Shahrukh Khan is prompting the fairness cream. The organization knows very well that the Fan following of SRK will definitely follow to their hero. This will automatically improve the profitability of the organization. The approach of this visual advertisement is totally unethical. It is because of people have a deep faith in the film star s. They think that if they will use the product then they would get good results. They would be fair and handsome like SRK. I think that the approach is totally false and unethical. Business firms are only playing with the feelings, believe, and faith of the people. The main motive of this type of organization is to make more and more profits for the growth and success of the business. They also know that there is no such cream that can make black people fair (Tellis and Ambler, 2007). Hence, the approach taken in the advertisement is unethical. According to me, the approach was used only to attract more customers to improve the profitability of the company in the marketplace. The company misrepresents its product in front of customers. The firm also knows that they will not get the desired results by using such product (Ullah and Hussain, 2016). Along with this, with the help of this false advertising approach, the firm intentionally misrepresents its product. The organization does not think that what a purchaser will get or become with such product. I am very sure that the approach was only used to improve the productivity, profitability, and market position of the firm in the marketplace. Moreover, this approach was also used to achieve competitive advantages over the competitors. The firm knows very well that people will definitely follow their heroes. I am also a buyer of such products. I personally observed that these types of products are only to misguide the people. I did not get the results that the firm tells with the help of visual advertising. I believe that the firm used this approach to target especially middle class and lower class customers. It is because of high class people are very aware about such types of products. They will never purchase these products (AJAY, 2014). For this reason, I can say that, this fake or unethical approach was only used to play with the faith of the people. The key objective behind the use of this approach is to improve the productivity and profitability of the firm in an unethical manner. No, the visual has not accurately represented the truth. There are numerous reasons behind this. For example, the major reason behind it is that this visual advertising is totally related to the misrepresentation of product. The misrepresentation strategy of business firms is immoral and unacceptable. In todays advance technological era, these types of strategies do not have any importance for the people and society (Allen and Stevens, 2010). Along with this, the second reason is that, the firm used film stars to promote its products. People are very much aware about the life styles of the super stars. They know all the facts about their heroes. Moreover, people also know that the film stars who promote and advertise product do not use such products. They follow diet plans and also take therapies or treatments to look young, fair and handsome at any stage of their lives. In addition to this, the other reason is that, the visual advertising is a major type of false advertising. It onl y spreads fake information to misguide the people. Most of the business organizations use visual advertising only to earn high profits in the marketplace. This type of advertising plays a major role in order to create visual trickery in the mind of customers (Zahrdka and Sedlkov, 2013). For this reason, it can be assumed that, the visual has not accurately represented the truth about the product. The visual advertising stands for the misrepresentation of the product or service in the market. I will use effective advertising appeals to sell this product or service in order to make the persuasive appeal ethical. For example, rational, sex, humor, fear, bandwagon propaganda and so on are the advertising appeals that play a major role to make the persuasive appeal ethical. First of all, I will focus on the rational appeal of advertising. The major reason behind it is that the rational appeal focuses on the need of consumers for realism and pragmatism of a product. If the product will be according the needs of the customers then they will definitely show their interests in the purchase of the product (Zou and Fu, 2011). Moreover, the rational approach would be able to present the exact features of products in front of customers. The rational approach would be helpful to describe the major benefits that are linked with the purchase of a particular product. This approach is also beneficial to provide proofs or evidences of the results. If people do not get the results then they may raise claim against the company. Along with this, I will also use fear appeal to show the negative outcomes of the product. For example, with the help of this, I will recommend that this product is only for normal skin people. It is not for the dry and oily skin people (Estelami, 2009). In this way, with the help of these advertising appeals, I would be able to sell this product/service differently and would also make the persuasive appeal ethical. References AJAY, V. (2014). Perception of Indian Consumers towards Indian Advertisements. International Journal of Research in Humanities, Arts and Literature, 2(2), pp.89-114. Allen, B. and Stevens, D.P. (2010). Truth in advertising? Visuals, sound, and the factual accuracy of political advertising. In Annual Meeting of the American Political Science Association, September (pp. 1-4). Estelami, H. (2009). Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth. USA: Dog Ear Publishing. Shevde, N. (2008). All's Fair in love and cream: A cultural case study of fair lovely in India. Advertising society review, 9(2). Tellis, G.J. and Ambler, T. (2007). The SAGE Handbook of Advertising. USA: SAGE. Ullah, N. and Hussain, M. (2016). Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan. Risk, 0. Zahrdka, P. and Sedlkov, R. (2013). New Perspectives on Consumer Culture Theory and Research. UK: Cambridge Scholars Publishing. Zou, S. and Fu, H. (2011). International Marketing: Emerging Markets. USA: Emerald Group Publishing.

Microwave Oven Effects On Wireless Lans Essays - Wireless Networking

Microwave Oven Effects On Wireless Lans Microwave Oven Interference on Wireless LANs Operating in the 2.4 GHz ISM Band Abstract - Commercial microwave ovens as applied in restaurants have two magnetron tubes and compared to domestic kitchen counterparts they spread the higher RF power and radiated heating energy more evenly. The domestic kitchen or residential microwave ovens have only one magnetron tube. The interference from the commercial type of microwave ovens is more difficult to characterise than the interference from the residential ones. The commercial type of microwave ovens radiate a CW-like interference that sweeps over tens of MHz during the two bursts per mains power cycle. The residential ones give a CW-like interference that has a more or less stable frequency near 2.45 GHz occurring once per mains power cycle. The impact of the interference from the commercial type of microwave ovens on wireless LANs conforming the IEEE 802.11 standard for both DSSS (direct sequence spread spectrum) and FHSS (frequency hopping spread spectrum) has been evaluated. I. INTRODUCTION The release of the 2.4 GHz unlicensed band (2400 -2483.5 MHz) for ISM (industrial, scientific, medical applications) prompted a significant interest in the design of wireless LAN products. Interference from extraneous sources (unintentional radiators) impacts the reliability of communication in this 2.4 GHz ISM band. Sources of such interference are the millions of residential microwave ovens radiating at frequencies close to 2.45 GHz, and they have been described largely in the literature. Commercial microwave ovens, based on two magnetron tubes as used in restaurants, have been hardly described in the literature. Since commercial ovens are expected more often in the vicinity of office buildings with a high population density of office equipment and PCs, this type has been evaluated with respect to the nature of the interference signal and the impact on wireless LANs operating in the 2.4 GHz ISM band. At first, published material on residential microwave ovens, the reports from the NTIA (National Telecommunications and Information Administration, in the US) - [1] and [2] - are discussed. Next, the commercial microwave ovens and the nature of their interference is considered. The characterization of the interference from such ovens requires a dedicated measurement set up. Then the robustness of wireless LANs based on DSSS and FHSS conformant to IEEE 802.11 against CW interference is discussed. At last, the interference from the commercial microwave ovens on wireless LANs based on DSSS and FHSS is measured with a dedicated set up and the impact of the interference nature is considered. II. NTIA REPORTS The NTIA makes [1] and [2] some pessimistic conclusions about the possibility of sustaining highly-reliable communication links in this band. The ubiquitousness of these ovens and the wideband interference picture that emerges from peak-power measurements using, for example, conventional spectrum analysers in max-hold mode and multiple sweeps, has led to these pessimistic conclusions. The NTIA describes measurement results for residential microwave ovens with a maximum EIRP for these radiators that lies lay between +16 and +33 dBm. Some shortcomings in the NTIA measurement methods are presented in [3]. The NTIA reports give results of frequency- and time-domain measurements. Spectrum analysers in max-hold mode were used to measure in the frequency domain, which resulted in traces that capture the peak emission, at each frequency sampling point, occurring during the time interval of observation. Spectrum analysers in zero-span trace mode were used to find how the signal power around the selected frequency varies over time. [3] mentions that the NTIA peak spectrum measurements and frequency-domain characterisation with time-domain plots show a pulsed III. RESIDENTIAL MICROWAVE OVENS Microwave ovens have become more popular over the last fifteen years and can be found in over two hundred million home kitchens. The heating source of these residential microwave ovens is based on a single magnetron tube mostly positioned in an upper corner. Without further provisions, such an oven would produce an uneven heating effect, because of static stable standing wave patterns inside the cavity of the oven. Therefore, the usage of a rotating disk results in such a heating process at which the different sides of the rotated food or drink are ?illuminated? more evenly. The power consumption is mostly in the 600 - 800 Watt range. 2445 MHz 2452 MHz 2459 MHz 2466 MHz # RES BW 10 kHz # VBW 10 kHz # SWP 15.0 sec Peak 10 dB/div 2.41 GHz 2.48 GHz Frequency Fig. 1. Max-hold spectrum for residential microwave oven. # RES BW 3.0 MHz #VBW 1 MHz # SWP 30.0 msec Peak 10 dB/div fcentre 2.456 MHz Time 0 30 msec Fig. 2. Zero-span spectrum for residential microwave oven. NTIA measurement approach. With a high speed digital oscilloscope it can be shown, that during the active period the emitted signal is a CW with a frequency that moves over a few MHz. The beginning of the burst looks like a pulsed CW

Sample Essay Questions For College - Writing a College Admissions Essay

Sample Essay Questions For College - Writing a College Admissions EssayThe college admission process is a time-consuming and tedious task, but it is a good idea to have some sample essay questions for college written by an expert. This way, you can ensure that you know how to prepare for the various essays you will need to write in order to be competitive for admission into your desired college.Writing a college essay is no different than any other part of the college admissions process. College essay writing usually involves doing research and thinking carefully about what you want to say. Because of this, you will need some examples to help you out.A college admissions essay can take the form of a free-flowing overview, a detailed account of your life story, or an argument. The information you provide will help determine if your essay is suitable for a college application. Although your application is not the only factor that is taken into consideration, your essay should be carefu lly written to allow admissions officers enough time to read it.College admissions essays are judged on the level of detail they contain, their clarity, and the tone in which they are written. It is always best to get samples of previous college essays written by an expert before you start writing your own. Try to find a sample from a sample essay book, which should be easy to find online. It will give you a good idea of what type of style to expect when writing your own essay.Remember that a college admission essay should be written from the perspective of the applicant. You should try to provide as much information about yourself as possible, but remember that you are writing as a non-student in your admissions essay.College admissions essays are used for a variety of reasons. They are used to highlight your educational achievements, your personality, and to explain why you would make a good student in a particular school.There are plenty of ways to find good examples of past essa ys. You can search online for sample essays or check your local college or university library for some sample essays.Writing college admissions essays is a useful skill to have. By using sample essay questions for college, you will know exactly what to include in your admission essay.

Science Explains Why You Lose Water Weight

Science Explains Why You Lose Water Weight New dieters, especially if theyre eating a low carb diet, see a dramatic initial weight loss ranging from four to 12 pounds in the first week. The initial loss is exciting, but it quickly slows to one or two pounds per week. Youve probably heard this early weight loss is water weight, rather than  fat. Where does water weight come from and why does it drop before fat? Heres the scientific explanation. Key Takeaways: Water Weight Loss On a low carbohydrate diet, the body turns to glycogen as an energy source after it expends glucose. Quick water weight loss occurs when metabolizing glycogen because the process requires water.Eating or drinking excess electrolytes can lead to water retention because the body keeps the water to maintain a set electrolyte balance as part of homeostasis.Dehydration can also lead to water retention. In this situation, the body acts to conserve water when its not being replenished. The Source of Water Weight The early weight loss from a diet can be partly fat, especially if youre exercising and reducing calories, but if youre using more energy than youre replacing as food and drink, the first weight youll lose will be water. Why? Its because the energy source your body turns to once it runs out of its relatively small store ​of ​carbohydrates (sugars) is glycogen. Glycogen is a large molecule made up of a protein core surrounded by glucose subunits. Its  stored in the liver and muscles for use during energy-intensive activities, like running away from danger and supporting the brain when food is scarce. Glycogen can be quickly metabolized to meet the bodys need for glucose, but each gram of glycogen is bound to three to four grams of water. So, if you use up your bodys glycogen stores (as when dieting or with prolonged exercising), a lot of water is released over a short amount of time. It only takes a few days of dieting for glycogen to be expended, so the initial weight loss is dramatic. Loss of water can lead to loss of inches. However, as soon as you eat enough carbohydrates (sugars or starches), your body readily replaces its glycogen stores. This is one reason people often see an initial weight gain immediately after going off a diet, particularly if it was one that restricted carbohydrates. Its not the fat coming back, but you can expect all the water you lost the first couple of days of a diet to return. Other Causes of Water Weight Changes There are many biochemical reactions in the body that affect how much water is stored or released. Natural hormonal fluctuations can have a big impact on water storage. Since the body maintains stable electrolyte levels, losing too much of an electrolyte can leave you dehydrated, while too high of intake can cause you to retain water. Diuretics are chemicals that prompt the release of water. Natural diuretics include any stimulant, such as coffee or tea. These chemicals temporarily alter the natural set point for water retention, causing slight dehydration. Alcohol also acts as a diuretic, potentially causing much greater dehydration because additional water is used to metabolize ethanol. Eating too much sodium (as from salt)  leads to water retention because water is needed to dilute the high level of the electrolyte. Low potassium, another electrolyte, can also cause fluid retention because potassium is used in the mechanism that releases water. Many medications also affect water homeostasis, potentially leading to water weight gain or loss. So do some supplements. For example, dandelion and stinging nettle are natural diuretic herbs. Because water is used for thermoregulation, heavy perspiration, whether it be from exertion or sweating in a sauna, can produce temporary weight loss from dehydration. This weight is immediately replaced after drinking water or other beverages or eating foods that contain water. A surprising cause of water retention is mild dehydration. Because water is critical to so many processes, when its not being replenished at a fast enough rate, conservation mechanisms kick in. Water weight wont be lost until adequate water is being consumed and normal hydration is achieved. After that point, research indicates drinking more water doesnt aid weight loss. Nutrition expert Beth Kitchen (the University of Alabama at Birmingham) conducted research that concluding drinking more water does burn a few more calories, but it wasnt a significant number. Her research also indicated drinking ice-cold water as opposed to room temperature water resulting in an insignificant difference in calories burned and weight lost.

Argument Essay Example | Topics and Well Written Essays - 500 words - 4

Argument - Essay Example He talks about how one cannot be detached from Zen and think about it in a rational or detached manner. It is a way of being in the world. As an example of this, Highlet talks about a Zen Master teaching a pupil archery. A Zen master who was a teacher of archery agreed to take him as a pupil. The lessons lasted six years, during which he practiced every single day. There are many difficult courses of instruction in the world: the Jesuits, violin virtuosi, Talmudic scholars, all have long and hard training, which in one sense never comes to an end; but Herrigel’s training in archery equaled them all in intensity. If I were trying to learn archery, I should expect to begin by looking at a target and shooting arrows at it. He was not even allowed to aim at a target for the first four years. He had to begin by learning how to hold the bow and arrow, and then how to release the arrow; this took ages. The Japanese bow is not like our sporting bow, and the stance of the archer in japan is different from ours (Highlet). For Highlet, this helps illustrate his opinion that Zen is actually a religion. I strongly disagree with Highlet about this. This story may not be true: it is more of an anecdote which shows us that we need to reflect more on our position in the world than our immediate goals. This is more of a philosophical issue than a religious one. Highlet is wrong about this. Religion and philosophy are too different things. Religion is a systematic and ordered thing which has its special doctrines. Philosophy is a series of approaches to various problems. Highlet tries to make an argument that Zen is a religion but it is simply not ordered enough. His conclusion does not stand. He leads us through a number of anecdotes. But the sum of a series of anecdotes is not a religion. It is a series of ways of looking at problems—more of a philosophy. Highlet is an interesting writer and Zen is a strange

Marketing plan Research Paper Example | Topics and Well Written Essays - 3750 words

Marketing plan - Research Paper Example UAE hold a population that is among the top earners and top spenders on grooming in the world. It has the largest cosmetics and grooming market among the Gulf countries and men’s grooming has transformed from a niche market to an unavoidable business segment in the past 10 years and holds further growth in the next 5 years. While the prime driver of men’s grooming market is shaving products, research suggests that skin care and hair care for men are expect to grow big in the near future. The male grooming products market of the UAE is currently a $56.16 million (208 million UAE Dirhams) business, which is expected to grow to $84 million by 2018. As per the official 2010 estimate, the UAE male population of 6,161,820 outnumbers the female population of 2,102,250 by almost 3:1. Among the male population, 92% consists of expatriates, mostly young people from emerging countries like India, Sri Lanka, Pakistan and Bangladesh, who today are no longer stereotyped as blue-colla red workers. In fact, Asian expatriates make up 44.6% of the total number of entrepreneurs in the UAE and of late, the pay rate differences between Asian and western expatriates are reportedly diminishing. In fact, Asian expatriates contribute about 63% of total consumer expenditure of the UAE The lucrative men’s grooming market is currently dominated by large multinationals such as L’Oreal, Nivea and Unilever. However, the market has so far gone largely untapped as these organisations operate by importing and selling their products through regional branches. Evidently, even in its current status, there is a huge business potential in men’s grooming in UAE. This report discusses the marketing plan of Arome de l'Emir, a proposed business that wishes to provide world-class hair care, skin care, shaving kits and fragrance products primarily to the young Asian male expatriates of the UAE. The goal of Arome de l'Emir is to be a pioneer business in the men’s gr ooming and lifestyle products market that enjoys high customer loyalty and brand recognition and delivers high value. However, the report highlights the many advantages, disadvantages, challenges and threats that Arome de l'Emir would face on its path to achieve its goals. Table of Contents Executive Summary 2 Table of Contents 4 Business Strategy 5 Business Goals 5 Mission statement 6 Internal and External environments 6 Market needs and opportunities 9 Marketing Strategy 11 Segmentation / target market 11 Intended Positioning 12 Product Analysis 13 Place (distribution network) analysis 14 Integrated communications analysis 15 Pricing analysis 16 Ethical Issues and Social Responsibilities 16 Conclusion 17 References 18 Business Strategy Business Goals Arome de l'Emir is a proposed business that wishes to have presence in men’s grooming. It will provide world-class hair care, skin care, shaving kits and fragrance products for the young male expatriates and citizens of the Uni ted Arab Emirates. It strives to bank in on the huge untapped male health and beauty market and be a market leader in the UAE in this business. Arome de

Thesis Essay Example for Free

Thesis Essay As technology continues to advance, computers are becoming more part of everyday life. Computers are everywhere at work, at school, and at home . Daily activities either involve the use of or depend on information from a computer. This maybe because computers are used in almost every field and profession like education and office works to perform large number of computer application . It is also the best solution for providing information and a way of communications in every individual and gives better understanding of some event s that can arouse the interest of some particular subject matter. The computerized world is a highly efficient one. The extensive records will not be a problem to a post industrialized society, likewise the unreliable and slow processing and preparing student record and enrollment summary of report. At Lord Immanuel Institute Foundation Inc. (FIILI) there are hundred students taking several year levels. The populations of the student in mentioned School are continued to grow which means also that an increase of records are handled by the Guidance Councilor. Clearly the manual system of enrollment and student record keeping are too much time consuming task. Computer can be considered as another instrument for developing a system like enrollment in every school. This can be a great help to those students, teachers and school who are handling many task from providing easier and faster access. Background of the Study LIIFI HISTORY. The Lobo International Institute Foundation, Inc. (LIIFI) was a non-profit, non-stock Foundation registered under SEC Registry NO. A2001112151, approved on August 15, 2001 it was conceived in God’s heart through the leadership of Rev. Paul K. Yoo and Dr. Elizabeth Z. Yoo despite of difficulties and trials during the period of conception. It has open evangelistic enrollment. The LIIFI started its operation June, 2002 for the school year 2002-2003 under government Permit No. 040, series of 2002, issued on June 20, 2002. On April 2, 2004, The Lobo International Institute Foundation, Inc. was finally recognized by the government under Government Recognition (R-IVA) No. 053 series of 2004 for the complete secondary course effective as of school year 2003-2004. The founders were under undue pressure to start the school in a short period of time allotted to them as there was a serious threat to land-grab the mission-owned property usually by a group who wanted to use the property for a for-profit school. During first three and a half years, the LIIFI was involved in a legal struggle for survival. Due to this strategic planning was set aside. All legal cases were settled in favor of LIIFI. â€Å"Now thanks be to God who always leads us in triumph in Christ and through us diffuse the fragrance of His knowledge in every place† (2 Corinthians 2:14). On October 18, 2011, the Office of the Regional Director of the Philippines Department of Education send a memorandum to the school with the following subject: â€Å"Private Schools Bearing â€Å"Foreign†/†International† in their Names† and mandated a name change: remove â€Å"international† but retain â€Å"foundation†. The school is in the process of changing its name to Lord Immanuel Institute Foundation, Inc. and will retain the LIIFI as an abbreviation. LIIFI VISION STATEMENT: From the LIIFI will come graduates who love God with all their heart, all their soul, all their mind, all their strength, and who will be part of the great army of the living God equipped by Him, as disciple-makers, in all areas of life to boldly extend His Kingdom with love to the end of the earth, to the end of the age, to the praise of His glory. â€Å"Then the Lord answered me and said; â€Å"Write the vision And make it plain on the tablets, That he may run who reads it. For the vision is yet for an appointed time; But at the end it will speak, and it tarries, wait for it; Because it will surely come, it will surely come, it will not tarry. † Habakkuk 2:2-3 LIIFI MISSION STATEMENT: A Christ-centered, disciple-making community empowered only by the Holy Spirit, the Lord Immanuel Institute Foundation, Inc. (LIIFI) seeks to fulfill the Great Commission through its students, staff, alumni and their families. Company’s Current Situation Computer as part of the innovation in technology manifests bigger changes in world, economies, banks and other manufacturing centers flourished due to the catching power of computers in the field of education, not all school can afford to have numbers of computer to update the school manual system, which somehow caused a lot of inaccuracy and inefficiency in the data processing records, rules and regulations, profiles, and programs. The present system of Lord Immanuel Institute Foundation Inc. is done manually such as the enrollment system and record keeping. From the time it was started to operate, they use the old system, the manual Enrollment system. Even nowadays, that they have computers, still they use it for proration of memos and letters. Purpose of the Study Today, innovations are based on computer-based technology and these are spreading globally. With the use of computer based technology, new knowledge-oriented learning styles are being prevailed to the people. Lord Immanuel Institute Foundation Inc. has been developing new effective ways on how to minimize time consume of enrolment . The purpose of this study was to design a computerized enrolment system for both Public and Private Institutions and to find out its acceptability in terms of construction design and functionality that will replace to the old manual system of Lord Immanuel Institute Foundation Inc. Objectives of the Study General Objective. To be able to develop an K-12 Enrolment System and Setioning for Elementary and High School that will be used of Lord Immanuel Institute Foundation Inc. (FIILI) and some other school that can use K-12. Specific Objective Specifically, the study aims the following: 1. To analyze the existing system by conducting a research and investigation in the institutions. 2. To be able to identify the common problems encountered in the existing system that will help in the creation and justification of the proposed one. 3. To design and develop a system that will provide the same task as to that of the existing and add thereof. 4. To show that the proposed system is technically, operationally and economically feasible for implementation. 5. To show that there is a significant difference between the existing and developed software. Hypothesis of the Study Hypothesis (Ha): There is a significant difference between the proposed and the existing system in terms of convenience, efficiency, speed and reliability in disseminating information. Scope and Limitations of the Study Scope. This study focused in getting relevant data including data of the students and computation of necessary fees, the system will able to print receipt and class list. It has an ability to save, record, and edit those data and important information about the students, teachers and school. Example: first name, last name, middle initial, section and Year level. The study covers the computerization of the activities, the enrollment system including student registration class list, principal’s report of total enrolment of students and receipt. Limitation. This study will be limited only to the boundaries of Computerized Enrolment and Permanent Record Keeping System of Lord Immanuel Institute Foundation Inc. (FIILI). The use of system is limited to principal, school librarian, faculty, school staff designated to do the work but in the side of faculty and school staff is for viewing only. And also this system cannot cover the computation of student Grades. Definition of Terms. Computer. Machine capable of the following the instruction to alter data, programmable device that can perform calculations and processing information. Database. Is a container to store your tables in. Enrollment. It is a process in which a student is being admitted to the institution. This includes the listing of information or data about the student and subject he/she will be enrolled. Information. Knowledge given or received of some fact or circumstances. Program. An algorithm that a computer can both follow directly and follow the translated version. Record. It is the collection of related field with information that usually pertains to only one subject. System. It is a group of interrelated components working together toward a common goal by accepting input and producing output in an organized transformation process. Software. It is a system utility or application program expressed in complete readable language. User. The person who uses a computer for word processing, communications, and other application. User–Friendly. A program easy to use even though an individual is not knowledgeable about the system. Visual Basic 2012 Ultimate. Scripting language or programming language that is used to design and create the system.