Maaza Story Essay

1. Maaza story: the fruits of successful global brand The name Maaza denotes taste, enjoyment, represents diamond, in different languages and the brand Maaza has turned out to be a star performer across the region and beyond. The main ingredients for Maaza bottling are Natural Fruit Pulp, treated water, natural identical flavour and Vitamin C along with other food additives to balance the sweetness, taste & consistency of the beverage. 2. Maaza values: In our organization we create a healthy work environment enabling us to bring out the best from our employees and promote team work through mutual co-operation, pooling of resources, sharing of ideas and free expression of opinion. Our employees are totally committed to their goals and have independence and integrity in their evaluation and decision-making. 3. Maaza assurance: Maaza International is committed to provide the customers and franchisees competitive techno commercial services in its various field of expertise to achieve customer satisfaction at all levels of operation. We are committed to quality, integrity and excellence in whatever we do to meet our mission and achieve our Vision. We continuously improve the process through which we deliver our services and provide our staff with the training and tools necessary to contribute to our quality efforts. We strive to always review and evaluate our performance to guarantee the highest level of customer service. Our success is measured by the customer satisfaction and feedback. 4. Maaza Flavours: Even though the most popular drink is Maaza Mango, the other product range includes the Maaza Guava, Maaza Pineapple, Maaza Apple, Maaza Mix Fruit and Maaza Orange, the fruit pulp and concentrate to manufacture these being sourced from reputed manufactures from India, Europe and the Far East. The latest addition to our product range includes Maaza Bits, a juice drink with real fruit pieces. 5.Maaza world: Maaza Mango is a fruit juice based drink which contains an ideal combination of the famous Alphonso and Totapuri varieties of Mango pulp. The drink is formulated taking into consideration the nutritional and health aspects with a unique taste unparalleled by any other brand currently in the market. 6.Maaza family Maaza started initially with returnable glass bottles, was leader in innovated packaging solution and the first who developed PET bottles in Middle East. The aim of the company was to set up a modern soft drink bottling plant. Maaza has made its mark with diverse range of exotic juices. The drinks are packed in glass, cans, PET bottles and paper packs. 7.Maaza Advantage: perfect ingredient for a MOCKTAIL Being a fruit based juice drink, Maaza can be enjoyed in more ways than just a refreshing beverage. †¢ Perfect ingredient for a mocktail †¢ Tropical Ice cubes with Maaza †¢ The perfect blend for a fruit salad 8.Maaza Reach Today, Maaza has become the world’s favourite mango beverage brand and has won the hearts of millions of consumers for its quality and great taste. Maaza International Company acquired the rights for the MAAZA Brand name of juices with an expansive territory that covers a large part of the globe such as all of Africa, Eastern Europe, Middle East and Far East among the others. 9.Grow with Maaza: With a Maaza Franchise, you can connect with both young and old consumer across the world. Here’s an exclusive invitation to join the international Maaza by establishing your own franchise. Maaza International Co. under separate franchise agreement is presently dealing with various bottlers in different countries, granting them the rights to manufacture and distribute the drinks under the brand name MAAZA. The concentrates for manufacturing the drinks are supplied by Maaza International Co. under the above agreement. Technical assistance and periodic quality inspection by the Technical Representatives of the company are conducted regularly at the bottler’s factory to ensure that high quality and consistency of the drinks are maintained.

History of Coca Cola Essay

About the Company: The first signs of the Coca-Cola Company started out in Atlanta in 1886 when a pharmacist named John Pemberton developed a caramel colored carbonated drink and sampled it to customers. Soon after, the drink was for sale at five cents a glass, selling about nine glasses a day in the local pharmacy. After Pemberton’s death in 1888, an Atlanta businessman named Asa Griggs Candler, secured the rights to Coca-Cola for a total of $2300 and it was at this time that Coca-Cola transformed from an invention into a business. Over the next several years, through coupons, advertisement, and sampling, the demand for Coca-Cola continued to grow making it necessary to open syrup plants in Chicago, Dallas, and Los Angeles. In 1899, two lawyers secured the rights from Candler to sell Coca-Cola in portable bottle sized serving, as opposed to only being offered in the soda fountains. Not realizing the popularity bottles would have, Candler sold the rights for just one dollar. Going into the new century, Coca-Cola continued to see rapid growth moving into other countries including Canada, Panama, Puerto Rico, France, and Cuba to name a few. From having just two bottlers in 1990, Coca-Cola had almost 1000 bottlers in 1920. Over the next twenty year, focus was on introducing the beverage around the world with much success. After 70 years of success with Coca-Cola, the company began introducing other flavored beverages including Fanta ®, Tab ®, Fresca ®, and Sprite ®. The company’s presence was growing more and more internationally in countries such as Cambodia, Turkey, and Paraguay. In1971, the company was selected to be the only company allowed to sell packaged cold drinks in The Peoples Republic of China. During the 1980’s, Diet Coke was introduced and the company made an attempt at developing a new improved formula for Coca-Cola. While this had good test panel results, when the new formula was introduced on the market, the public begged for the old formula to be reinstated. The public opinion eventually won and Coca-Cola Classic was back on the shelves. The 1990’s  brought other new beverages to the line up including Dasani ® bottled water, Powerade ® sports drink, and Barq’s ® root beer. The company continued to move into other countries including East Germany and India. By 1997, the company was up to over 1 billion servings of their product a day and continually growing. Coca-Cola started out as an experiment in a pharmacy selling just nine glasses a day and now has over 500 brands world wide selling over 1.7 billion servings per day. Even with the tough economy, Coca-Cola has continued its growth and remains to be a beverage that consumers reach for da ily, not just in the United States, but all over the world.

In what specific ways, if any, have key education structures and Essay

In what specific ways, if any, have key education structures and policies in the UK and elsewhere been affected by globalization trends - Essay Example International investment and trade mainly drives in the process of globalization aided by its most important tool the ‘information technology†. It is a process in which the ‘environment’, ‘culture’, ‘the political system’, ‘the economic development’ and ‘prosperity’, ‘the human physical well being in societies’ and the other sector of an economy undergoes a continuous transformation which includes the education sector of the economy as well. (Duan, 2002, p.1) The ‘worldwide’ discussion, ‘process’ and ‘institutions’, which affect the local educational policies and practices of a nation, are referred to as the ‘globalization of education’. It is considered to be â€Å"an intertwined set of global process affecting education, such as worldwide discourses on human capital, economic development, and multiculturalism; intergovernmental organizations ; information and communication technology; non-government organization; and multinational corporations† (Spring, 2008, p.1) The process of globalization is a continuous dynamic transformation involving the exchange of ideas between the global ideas of schooling practices and the local schooling systems. Nations do continue to have an independent control on their schooling system but still the ‘super structure of Global Educational processes’ influences them The global institutes that affect the educational system throughout the world are ‘World Bank’, ‘Organization for Economic Cooperation and Development (OECD)’, the ‘World Trade Organization’ and its General Agreement on Trade in services (GATS), The ‘United Nations’, ‘UNESCO’ and ‘intergovernmental organizations (IGO)’ and the ‘nongovernment Organization(NGOs)’. These international organizations influence the national sc hooling system either directly or indirectly. In the last decades, owing to the globalization, most of the nations have gone for educational reforms, which became a priority for both the developed and developing countries. According to some reputed educationalists, the pre- requisite of a better standard of living in a nation lies in improving its education system. (Carnoy, 2005, pp.2-3, Zadja, 2010, p.49). Despite all the disadvantage globalization of education has in terms of commercializing and marketing of education, it has to be noted that quality education is the key word for economic growth of a nation, which requires the intervention of both the public sector and private sector In the global economy, the presence of competition among countries always exists for acquiring ‘markets’, getting ‘foreign investments’, ‘technological developments’, and for ‘hosting of Multinationals’ hence education and training are imparted in a manner that it caters to the growing need of quality education. The country with the most educated workforce is expected to have an edge over the others. ‘High quality education’ has become synonymous with ‘self sustained domestic development’ and hence the need of Educational policy restructuring. UK is of the opinion that the content and quality of the curricula and teaching has to be monitored for which national endeavor is required and hence responding to the change in the global village due to the introduction of ICT (Information and Communication technology) as a medium or source of imparting education has introduced the â€Å"personalize† learning system which will enable the student take the test when s/he is fully prepared. The nation has also introduced a â€Å"national level and school level aspirational target focused on â€Å"raising the rate of progress between the different stages of education†. (Change on way in tests and tabl es, 2007; Your child’

International Human Rights Protection Essay Example | Topics and Well Written Essays - 2750 words

International Human Rights Protection - Essay Example However, with not all countries adhering to the provisions of convention with sincerity, the convention has not been able to bring about the necessary effect, and thus, discrimination of women has continued unabated even in literate and well-developed societies. The implementation of the 1979 UNGA convention was a creditable effort in bringing out human rights concerns of the female half of the humanity. The convention specified meaning of equality and also the means to achieve it. As per Article 1, discrimination has been spelt out as "any distinction, exclusion or restriction made on the basis of sex ... in the political, economic, social, cultural, civil or any other field." The agenda is then spread over fourteen such articles including human reproduction aspects and their rights therein. While cultural and legal status of women receives maximum attention, their rights to education, employment, economic and social activities are also critically assessed. It also declares full equality of women in civil and business matters and that any instrument restricting such legal capacity shall be null and void. Marriage, family relations and rights with regard to choice of spouse, parenthood, personal rights and command over property receive deta iled description. In reproductive function, it requires shared responsibility for child rearing, maternity protection and child care. Society's obligations in areas like provisioning of child care facilities while women performing public life have been clearly spelt out. Cultural patterns which define world as a man's world globally also need to be amended through proactive initiatives by respective societies with assistance from their governments. Essential Drawbacks The essential drawbacks in implementation of the provisions of the convention lie in the fact that while states have an obligation to implement the convention; there is no accepted way of penalising a state that willingly or unwillingly does not conform to implementation of these provisions. While states with better track record have achieved better human development in terms of lower poverty, better education or uniform laws for all citizens, most developing or undeveloped countries have failed to satisfactorily ensure women's empowerment due to lack of national will, inadequate policy implementation and deep rooted traditional issues which are dificult to tackle. While the list of difficulties being faced is too long to be included in this section, some such aspects along with specific articles of the convention are discussed in succeeding paragraphs: Traditional view of subordinate position of women in most societies has been the biggest roadblock across the world. Articles 2(f), 5 and 10 (c) relate to traditional attitudes regarding women being subordinate to men. Besides physical violence and mental torture, this also causes lower levels of education, neglected skills, unequal work opportunities and minimal political participation. These also propagate pornography and use of women as sexual objects than as individuals. Article 6 requires elimination of women trafficking and prostitution.

Supply Chain Management in The Milk Industry Essay

Supply Chain Management in The Milk Industry - Essay Example Transportation of milk is the major key logistic that challenge the supply chain of milk. A logistic like transportation ensures that the milk gets to the consumer in time, at a fair cost, at the right place, and the product is of the best quality. Different methods of transport of the milk determine the achievement of the above four elements of logistics. Transport of milk by road is not the best method since it causes unreasonable delay due to traffic jam and its slow means thus the milk perish. Consequently, the temperature is hot in a vehicle, and thus road means is only for short distances. Rail transport of milk is the worst because milk is a perishable good and, thus the slow nature of this transport way can cause loss considering time is of great essence in business. Transport by sea ship can also be a bit inconvenient because it may take long before the milk gets to the market or the distributors and can also temper with the cool temperature needed for milk. Air transport is the best convenient for most perishable goods like milk since it is fast, so the product reaches the customer in time. It preserves the cool temperature of the milk and thus the quality is not tempered ( Altekar 2005). Another great challenge in the supply chain in milk industry is the competition from other dairy industries. Unhealthy market competition results in the occurrence of great loss to a retailer or manufacturer who occasionally lowers the product price to match that of his competitors.

The Art of Etruscan Civilization Case Study Example | Topics and Well Written Essays - 750 words

The Art of Etruscan Civilization - Case Study Example It looks like the idea of afterlife is present in the majority of Etruscan art form. From this viewpoint it is clear that the majority of their art form is primarily based upon the art of tombs. It was their belief that a kind of magical survival was needed for the final resting place or in the shadowy world of Hades. This funerary cult was scrutinized with every major and minor detail and it seems as if Etruscan art had nothing else to look forward to or no other world end in view. (Bonfante, 1986) The Etruscan art also relied heavily on portraits. The portraits commemorate a dead man’s facets so as to make him credible enough to fight against the power of darkness. There is a valid reason for this creation and its continuing popularity, especially the Tuscan portrait which in turn inspired the Roman portrait. On a burial pot from Chiusi it is clearly seen that in the earlier period a trustworthy copy of a deceased face, in the form of a mask most likely made from bronze, was affixed to the vessel. Later the head was carved and placed on the pot’s lid. This ultimately led to the creation of the statue. Similarly, the wall paintings, that covered the clammy walls of the Tuscan Hypogea (subterranean burial chambers), were seen as imperative to their religious and cultural symbols. The show funeral feasts also portray the livelihood and contentment of his earthly life, and according to their belief it would shape their life in the afterworld. This repeals the apparent incongruity of sepulchral art infused with a passionate and enthusiastic feeling of life. To the spiritualist soul of Etruria, the life of this world is merely a test and is foreshadowed by the more significant and permanent afterlife that is waiting for them. Their culture was more about decorating tombs rather than towns, which were built using a single type of stone and hollowed out of the same material – places of abode were proposed to revolt against the blitz of time. In t he necropolises at Tarquinia and Cerveteri, virtual cities of the dead were formed and the locale and very rhythm and Etruscan life were clearly exhibited in those virtual cities. For Etruscans money, people and art became a feature of everyday life. Etruscan villa in Murlo, which was reconstructed recently, revealed big, painted terracotta panels decorating the foyer and also included a number of fresco wall-paintings. Etruscan painting and frescos often tried to influence a sense of Joie de vivre in the form of human figures looking strong and hearty and full of life, often in the form of dancing couples. Looking at Etruscan art from this perspective it seems clear that it was much more developed in capturing human emotion than the stylized Greek art. (Bonfante, 1986) During the 7th century BC the Etruscan art gained a new level of prosperity and popularity based upon their export of metal ore. Since Greek art got a great deal of inspiration and influence from the high cultures of the Eastern Mediterranean. Greek goods made its way to Etruria together in Orientalizing style with exotic objects and reached the Phoenician cities, Egypt, Cyprus and Asia Minor. During the entire existence of Etruscan empire, it was largely inspired from Hellenic styles which had profound impact on its independent artistic development.

EGT2 Essay Example | Topics and Well Written Essays - 1750 words

EGT2 - Essay Example We can also say that as the income of a consumer will increase, he will consume less of those goods The coefficient of Cross-price elasticity helps us determine whether the good is complementary or substitute to one another and if the elasticity has negative sign it means that the goods are complementary. Where as if the goods are strong substitutes to each other then there will be a positive sign(this can be easily understand from the example given in part A that there is a positive relationship between price of Pepsi and quantity demand of coke). Similarly, when the elasticity is POSITIVE it means it is a normal good (luxury good). As your income will increase you will demand more branded goods. Instead of a normal coffee you would like to enjoy coffee from Starbucks, designer dresses and Rolex watches. The coefficient of income elasticity for inferior good is always negative. (As income and quantity demand moves in opposite direction). And positive for normal goods (income and quantity demand moves in same direction) All above elasticity of demand plays a significant role in understanding the behavior of consumer or individual under each scenario. We can also predict a possible outcome with the changes in either of the determinant. If the substitute for a particular product is open to a consumer, then the demand would be elastic which means that the increase in price of product ‘A’ will decrease its quantity demanded and people will be willing to consume more of the substitute good as it is cheaper than product ‘A’ and also provides equal utility and vice versa. We know that there is always a positive relationship between price of one good and quantity demanded of the substitute good. Hence if price of a good ‘A’ increases then the quantity demand of its substitute will also increase. The larger is the share of consumer’s budget to a particular good,

Elevator Speech Essay Example | Topics and Well Written Essays - 500 words - 1

Elevator Speech - Essay Example He was still perplexed and concerned that I must be falling behind my fellow students in the class. Upon hearing such statements, I understood that he was not aware of the concept of distance learning; therefore, I began explaining how Axia online courses have helped me and the mode of communication that takes place between the participants. I explained the innovative platform of Axia courses by telling him that the instructor and all the students log-in at the same Forum (specific for every course) which is considered to be our virtual class, however, they might not be online at the same time. I told him that this type of communication is known as asynchronous communication. I even sent him the link for a paper written by Hrastinski (2008) that explained asynchronous communication as the communication that takes place on discussion boards, email, chat platforms etc. Raj was still not convinced as he said that conventional modes of acquiring education involved the valuable interactions between students that helped the students to clarify their concepts. I agreed and stated that such discussions also take place on distance learning platforms. I explained that students post their comments on discussion questions and can even post comments on other students’ responses. I clarified that the discussion builds on the b asis of the responses of the participants like any other conversation. I addressed his concern and said that all the messages are posted on the platform in the form of a long threaded discussion which can be easily traversed and followed by everyone. He seemed impressed with the structured form of communication offered by distance learning. However, he was still confused about the mode of assessments and communication with the instructor. Upon hearing this concern, I told him that assessments take place online and the feedbacks are supposed to be posted after

Inca rebellion Movie Review Example | Topics and Well Written Essays - 250 words

Inca rebellion - Movie Review Example The responsible elements behind this conquest are the age old accepted notions of the various historians and archeologists. This documentary also holds horses, steel and germs, accountable for the invasion of the Spanish over the Incas. The documentation focuses mainly on the discoveries made by Guillermo Cook. The common notion behind the Inca devastation was the mismatch of the regimes but yet this documentary focuses on some other latest theories and contentions regarding the great fall of the civilization. The historians and archeologists, believing on the new theory feel that the horses, steel and germs were the beneficial point of the Spanish conquistadors but the major deciding factor for the conquest of the Spanish were the enlistment of some native tribes in the battle against the Incas. The documentary is divided into two neat divisions and the major deviation from the chronicles occurs in the first half. The second half is more interesting than the previous one. The cemetery supports the existing belief of the historians yet it is not shown properly. The episode regarding the arrival of the Pizzaro also demands more historical evidences. Every historical documentary, deviates a bit from the chronicles and this documentary is also not an exception in this regard yet it is a worth watching documentary as it opens up many more avenues of the age-old hidden and inquisitive controversies and contentions regarding the world’s greatest civilization - The Great

Amadeus Essay Example | Topics and Well Written Essays - 250 words

Amadeus - Essay Example of Salieri’s character to come up with the plays main theme, however, different theories are being studied on the truth behind Mozart’s death (Shaffer). I enjoyed this play because it was more realistic and the touch of tragedy and drama made it more interesting and easier to understand. It also portrayed classic rivalry wherein there was jealousy, attempts of suicide and murder, and slight mention of love and relationships which can also be seen in books and movies today. Compared to the tragedy play â€Å"Romeo and Juliet†, Amadeus was slightly more interesting from a male standpoint. What I disliked about this play was the thin line between fiction and non-fiction. It would be much better if it was a fiction or a non-fiction and not a combination of the two to enable the audience to relate it to their lives and resonate on the feelings it portray, in which case this play failed to do so. Another thing I disliked about it was the several revisions Shaffer did from the original play, I think, for others to believe on what was written, a writer must stick to its

Dystopian Elements and Basic Characteristics Essay Example for Free

Dystopian Elements and Basic Characteristics Essay A dystopia is an imaginary place where people lead dehumanized and often fearful lives. Dystopian literature shows us a nightmarish image of what might happen to the world in the future. Usually, the main themes of dystopian works are rebellion, oppression, revolutions, wars, overpopulation, and disasters. George Orwell depicts a dystopian world its citizens are constantly brainwashed and live in constant fear. In 1984, propaganda and lies are used to brainwash the citizens and control them. There are many elements of criticisms in this book, but I will be focusing on the Marxist, feminist, and psychoanalytic criticisms. Marxism was developed by Karl Marx in 1848 during the Red Revolution. Marxism is about having social and economic power. In 1984, there are three social classes. The Inner Party, The Outer Party, and the Proles. The Inner Party is the upper class, they have a lot more freedom than the Outer Party and the Proles. They make up 2% of the population and are the elite class. They get better things such as food, coffee, and cigarettes. The Outer Party is the middle class; they live in bad neighborhoods, and barely get any food. They make up 13% of the population. They are constantly watched by telescreens and can’t turn theirs off like the Inner Party can. The Proles are the lower class they do all the manual labor work they aren’t as watched by the Party as the Outer Party because the government doesn’t see them as a threat and they make up 85% of the population. However, everyone in Oceania lives in fear because The Party terrorizes them. The Party has three principles that they follow and everyone in Oceania have been brainwashed into believing: WAR IS PEACE, IGNORANCE IS SLAVERY, and IGNORANCE IS STRENGTH. This is a form of ideology. In Marxism, ideology is a belief system and belief systems are products of cultural conditioning. In this case, The Party conditioned the people of Oceania into thinking that those three principles are true. The people of Oceania have been programmed into believing those Principles and believing in whatever Big Brother tells them to believe. They are not allowed to think for themselves or have their own opinions, and if they do they will end up getting killed. Oceania is a capitalist, totalitarian society because depending on what party you are in, that’s how you get treated. This is an example of classism. Classism is an ideology where youre prejudiced or in favor of someone depending on what social cl ass you are in. If you are a prole, you’re not looked at in the same way as a person in the Inner Party would be looked at. You would be deemed untrustworthy and you wouldn’t be able to have items like Inner Party people would. One of the core principles of Marxism is, society shapes our consciousness and that’s true. Society tells us what’s hot in fashion, what’s beautiful and what’s not and that shapes how people view themselves and others. In 1984, the government shapes the people’s consciousness by coming up with new words. Words such as, â€Å"doublethink†, â€Å"newspeak†, â€Å"stop crime†, etc. The Thought Police, Youth League, and Big Brother are some of the ways used to keep the people of Oceania in constant fear and keep them in line. Because of this, the people of Oceania suffer from â€Å"groupthink† which is a psychological condition that’s fueled by the Inner Party’s social and economic conditions. â€Å"Groupthink† shapes the lower classes beliefs that the Inner Party is always right. Big Brother is used as a tactic to put fear and paranoia in the people of Oceania’s heads that Big Brother is always watching them. That’s how the government control the people and shape their consciousness. The government does this, so the people will never want to speak out and voice their opinion on Big Brother, because if they do they’ll be considered a criminal, and they will always have complete control and dominance over the people of Oceania. Feminist criticism is a literary form of criticism that gives the perspective of writing from a feminist perspective. It’s a political form of literature that analyzes the questions of how male and females relate to each other and the world and how women are portrayed in literature. History shows that men consider women as â€Å"inferior† and because of that, the stereotype that women are weaker than men was created. Society taught itself that masculinity is related to the weakness of females. (Csaszar, 40). In 1984, Orwell reversed this way of thinking. He made the main character a weak man whose main purpose in life was to obey Big Brother. Orwell also uses compelling, stereotypical, female characters which drives the man to act. Even though the women in the book have a lack of power, they’re the only characters that have a strong influence over Winston which makes the female characters an important part of this book. In the begin and end of 1984, fear controls the main character. Winston is shown as weak and passive-aggressive. He goes to work and rewrites history and he obeys Big Brother. His only purpose is to serve society until he denies conformity later in the book. Winston would’ve continued to obey the government without question as well as lack masculinity if it weren’t for the women in his life. Winston’s mom, ex-wife, and Julia each played a role in Winston’s search for freedom. Winston feels guilty for what happened to his mother, and this is where we first see how women influence Winston (Whitney). Him wishing he could’ve helped his mom causes him to have rebellious thoughts. His ex-wife, Katherine, believed everything that The Party said, and this influenced Winston’s choices he makes throughout the book. Julia is the one character that influenced Winston the most. Julia’s influence on him made him rebel against Big Brother. She also m ade him realize how unhappy he was under Big Brother’s watch and that is the reason he starts to rebel. These women are also described in different ways to show how different their personalities are and show the influence they had on Winston. His mom was the first person to have an impact on Winston. She couldn’t stand up for herself and this showcases the â€Å"women are weak† stereotype and she died because of it. Winston feels guilty and believes he’s responsible for her death and he lets this guilt take over his thoughts. His ex-wife, Katherine, conforms to the servant stereotype. She was a beautiful woman, however, Winston hated her because of her obedience. She was considered the model citizen of The Party. Her talk of their â€Å"duty to the party† encouraged Winston’s rebellious thoughts and his thought crimes increased. All of these women had a huge impact on Winston, but the woman who influenced Winston the most was Julia. She is the ultimate influence that led to Winston’s fall. Julia is the opposite of Winston. She’s fearless, rebellious, and free-spirited, traits Winston wished he had and eventually he gains the courage he lacks. Julia becomes the stereotypical temptress who turns Winston into this brave new person. Whenever he’s around Julia, he’s able to share his hatred for the party and he thinks for himself. Orwell ends the book with, â€Å"He loved Big Brother† (Orwell, 370). By doing that, Orwell shows defeat that ultimately destroyed Winston. When Winston is with Julia, he had a sense of freedom and he was brave, but without her, he goes back to being an obedient citizen because, in the end, Winston doesn’t have anybody else but Big Brother. Orwell’s portrayal of women who fit into these stereotypical roles causes Winston to find himself. His purpose of serving society and obeying Big Brother was greatly influenced by the women in his life. Society destroyed him while women helped shape him into the man he is. Through the guilt he felt when he mom died, Katherine’s lack of emotion, and Julia’s love for rebellion, Winston learned the nature of masculinity for himself. In psychoanalytic criticism, we look at a book from a psychological perspective. Sigmund Freud created the principles of psychoanalysis in 1896. He believes that people are motivated by powerful, unconscious drives and conflicts. When reading through a psychoanalytic lens, the citizens of Oceania are the victims psychological manipulation. The party believes that as long as a person’s perception of the truth can be externally verified, then even a lie can become the truth. For example, one of The Party’s methods of control is Newspeak. The party invented Newspeak to control the way people think. If anyone should think for themselves, then that person has committed thoughtcrime. Thoughtcrime is a thought that doesn’t fit into Big Brother’s ideologies. This controls the people directly through the citizen’s actual thoughts and it also dictates them physically through how Big Brother determines if a citizen is committing a thought crime. Big Brother determines a thought crime by using telescreens that are placed throughout Oceania and they examine the reactions on the face of the people and what they say to find out how they feel about what Big Brother is doing. This controls the people because it makes them not display any opposition to the government. By doing this, fear is instilled in the people and this takes a psychological toll on them. Citizens are constantly reminded that Big Brother is watching them, and that also takes a toll on the people psychologically because they live in fear and paranoia. Another example of Big Brother controlling the people was by the way that he had children brought up. The government brought the children into the organization called the â€Å"Junior Spies†. Once the children were in this organization, they were trained and taught to betray their parents by being additional eyes and ears for Big Brother. This form of control psychologically manipulates families not to talk a bout anything that would display individuality. Big Brother controls the citizens by taking away the passion and the enjoyment out of sex as well. In Oceania, Big Brother establishes sex as something that should only be used for the reproduction to help populate Oceania. Sex isn’t supposed to be enjoyed and can only be done by specified members of the dinner party. Sex expresses individualism and free thought, so by manipulating the people do not like sex, they’re taking away the citizens individualism. Big Brother takes the problems in the society and uses them to say that other parties and cultures are the reasons for their faults. This creates hatred in the people and stirs up emotional responses against the other parties and cultures. The government does this in a way that’s similar to the propaganda tactics used by Adolf Hitler in Nazi Germany and Joseph Stalin in Communist Russia. The most obvious way Big Brother psychologically manipulates the citizens is observed through the posters that the government hangs up. Throughout Oceania, there are posters that say, â€Å"Big Brother Is Watching You† This is a scare tactic that the government uses to put fear in the citizens of Oceania. Big Brother uses fear by creating a place in which the citizens are constantly reminded that they are being watched for disloyalty and other crimes. By using psychological manipulation, the citizens of Oceania are trapped in a place where they can’t think for themselves nor can they question the government, because if they do, they will die.

Older and Wiser Essay Example for Free

Older and Wiser Essay Frank Heberer, the Human Resources Manager of Medignostics, finds it difficult to accept the aging employees of his firm as part of an energetic workforce. According to Heberer, the older employees of the company are not as productive as the young. However, Bertha Weber from the marketing department trusts that the older employees of Medignostics are necessary for the firm. She intercedes on behalf of the aging employees of the firm to point out to Heberer that it is only the older employee who truly knows the kind of products to sell other aged people. As an example, Weber mentions the successful arthritis campaign of Medignostics which was spearheaded by an aging employee – somebody who was expected to certainly know more about arthritis than the young employees. Weber also points out to Heberer that he, being only 45 years of age, cannot be expected to successfully market products for the aged people. Rather, it is only the aging employee who understands the aches and pains of old age that can successfully market health products and services for other aging people. In other words, the aging employee of a health products company, or any other organization for that matter, is best qualified to market products for the aged. Not only does the aging marketer know the kinds of products and services needed by the aged, but he also is aware of the kind of marketing communication that is required to reach out to the aged. The aging employee is actually expected to most perfectly understand the marketing mix for products that are especially made for the aged. This employee is in an excellent position to decide on the prices of products to be sold to the aged. Moreover, he knows where to place the products to sell the aged. Yet another advantage of older employees put forth by Weber is that the aging employee knows the company better than anybody else. Having worked for decades with Medignostics, an aging employee understands well the policies of the firm, in addition to its goals and requirements. After all, the aging employee has spent plenty of years trying to improve upon his productivity and efficiency in the company. So, Weber refers to the â€Å"experience† of the older employee being of special significance to the company, seeing that the older employee is in a better position to take the company forward with his experiences of success and failure at Medignostics. To put it another way, the aging employee knows what works and what does not work at his firm. The young employee, on the other hand, would take his time to realize the basics of the company before he can even think of taking the company forward with his youthful energy that Heberer would like to fill the company with in place of the old employees. Weber believes that the older employees still have a lot to offer Medignostics. The 58-year-old Hausmann who has worked for the firm for 20 years has been seen to consistently improve his performance. He moved up in organizational rank from bookkeeping to account management. Weber would like Heberer to keep Hausmann employed, the reason being that Hausmann and other aging employees continue to have a lot to offer Medignostics. If Hausmann is not productive in his present function at the company, perhaps Weber would suggest that the older employee must be given a new job function to perform. After all, older employees may not only be extremely useful in marketing to all ages – seeing as they have lived through them all – but also in the area of organizational counseling. The wisdom of the older employees may benefit young employees tremendously. Older employees may also be given the chance to select their new job functions where they would be most productive, given that the organization trusts them more than it would trust its new employees. Hence, Weber would like Heberer to trust the fact that the older employee is truly wiser.

Jean Baudrillards Disneyworld Company Theory Analysis

Jean Baudrillards Disneyworld Company Theory Analysis In his essay Disneyworld Company (1996), Jean Baudrillard suggests that we are living within an immediate synchronism of all the places and all the periods in a single a-temporal virtuality. Please explain this statement, referencing at least two contemporary digital examples. In his statement ‘an immediate synchronism of all the places and all the periods in a single a-temporal virtuality‘, Baudrillard is addressing the gap between what we can see as the known and the experienced (Baudrillard, 1996). It is in this sense that Baudrillard is writing against the notion of human nature and revealing only experience as the real and knowledge as merely the imagined. It is due to this gap that Baudrillard is then able to show that virtuality has begun to replace our real perceptions. To understand this in full we must investigate his and other philosopher’s thoughts regarding the digital age in greater detail. Informed primarily by the role that intelligence and sensual perception plays as it is applied to experience and knowledge, Baudrillard looked at the role of subjectivity as it related to both the objective and the phenomenological world. Beginning his enquiry into humanity and reality and its relationship to the world, Baudrillard focused upon the condition of the free world and its growing technologies with an emphasis that its Medias had placed upon commercialisation, imagery and art consumption. Baudrillard spoke of the new emphasis on the philosophy of self fulfilment suggesting that, ‘Through planned motivation we find ourselves in an era where advertising takes over the moral responsibility for all of society and replaces a puritan morality with a hedonistic morality of pure satisfaction, like a new state of nature at the heart of hyper civilisation’ (Baudrillard, 1968, p.3) After prescribing this current philosophical and moral reality that he believed informed the condition for humanity in the west, Baudrillard then turned to a notion of subject / object consciousness in an attempt to define a link between our knowledge and our experience. Detailing a consumer-able condition that pertained very strongly to post modern, capitalist living, Baudrillard concluded that the relationship between the subject and object now formed the living consciousness of an abstracted life between what he/she identifies with and what is signified in the actual consummation of any chosen object, such as an image, by stating that, ‘We can see that what is consumed are not objects but the relation itself signified and absent, included and excluded at the same time it is the idea of the relation that is consumed in the series of objects which manifests it.’ (Baudrillard, 1967, p.11) What Baudrillard does here is implement the idea of a simulated code acting as our knowledge, rather like that of a robot with artificial intelligence, that works by replacing the old humanised ideological frameworks that once informed society and acted as the gel between experience and knowledge / subject and object. These driving forces once born of experience communicated through culture and language in the forms of social exchange and communal ideology were seen by Baudrillard as being the premise of the image. In this we see that Baudrillard is showing how this simulated code informs a new humanity, devoid of natural origin, that does not live out a life according to cultural meaning that is supported by a communal language, but instead acts out an imagined life that can be understood and identified by its relationship to the values apparent within the code or what Bakhtin called the ‘relationship of the other’ essentially, placing life itself as a simulated relati onship to a tructural code of knowledge. (Bakhtin, 1993). Writing on the subsequent implications of this reality that he defined as hyper-reality and documenting the cultural shift that supported the change from registering external behaviour of a subject as an indication of a subjective response to the recognition of the other as an objective image of simulated experience, Baudrillard suggested that, ‘A whole imagery based on contact, a sensory mimicry and a tactile mysticism, basically ecology in its entirety, comes to be grafted on to this universe of operational simulation, multi-stimulation and multi response. This incessant test of successful adaptation is naturalised by assimilating it to animal mimicry. , and even to the Indians with their innate sense of ecology tropisms, mimicry, and empathy: the ecological evangelism of open systems, with positive or negative feedback, will be engulfed in this breach, with an ideology of regulation with information that is only an avatar, in accordance of a more flexible patter.’ (Baudrillard, 1976, p.9) With this we can see that all cultures have become divorced from a natural reality born of experience and that the ideas of a structured culture have become replaced by a gap that is filled with the virtual. In this sense, life, according to Baudrillard, is one of virtual imagery that is then rationalised against a simulated code rather than an intrinsic relationship with nature. Essentially, this ideological code acting as virtual knowledge informs us of linear time and space and so distorts our experience of life and existence. The virtual imagery presented to us via global technology and media, such as the internet, then reinforces our application to this reality and gives us our user identity that replaces the old systems devised of actual or phenomenological reality. Scepticism towards global medias, technologies and the growing dependency that humanity and society had begun placing upon the cultural apparatus of the globe was put forward by Marxist philosopher Seigfried Kracaue rs in his concerns about the mass consumption of art. This indicated that reality of the working masses was hidden under the illusion (or virtuality) of mass produced, distributed and unrelated art (Kracauer, 1963). Expanding upon the ideas of mass consumption and art put forward by Kracauer, contemporary Walter Benjamin introduced the notion of time and space to this idea. Focusing upon the history of technological progression and its relationship to art and social reality, Benjamin suggested that, ‘Even the most perfect reproduction of a work of art is lacking in one element its presence in time and space, its unique existence as the place where it happens to be. This unique existence of the work of art determined the history to which it was subject throughout the time of existence. This includes the charges which it may have suffered in physical condition over the years as well as the various changes of its ownerships. The traces of the first can be revealed only by chemical or physical analysis which it is impossible to perform on a reproduction; changes of ownership are subject to a tradition which must be traced from the situation of the original’ (Benjamin, 1935, p.1) Bringing the role of time and space into the capitalist reproduction of art, Benjamin was able to expand upon Kracauer’s notion that this art was resistant to nature, the individual, the nation and the community. What Benjamin was then able to suggest was that firstly, any one piece of culture belongs to the mass production of art that determines it, and that secondly, every cultural artefact cannot stand free of the time and space in which it was presented as without its mass, it has no meaning or cultural apparatus from which it can be signified or understood (Benjamin, 1935). We can see from this that both Kracauer and Benjamin devised a rationale that applied to the placing of the ideological and virtual conceptual framework within the technological reality of global production. More contemporary thinkers and writers that have concerned themselves with this role of global media and their advancing technologies in the current global condition, hae often supported these view s providing evidence for the onus placed upon imagery in the process. For instance, in his text War and Peace in the Global Village writer Marshall McLuhan commented directly upon the growing dependency of western cultures mass media technologies. The global village mentioned in the title referred to the relationship between the people of the global cities and the mass culture that they consumed and were informed by. In particular, this text observed the actual impact that new technologies such as television and news had on cultural perception and indicated how it affected the perception of time within that perception, suggesting that it was being used to artificially construct a regional global identity based upon a virtual history and world based upon linear time and imagined geographies. For instance, information readily received from actual and real events in the world made the concept of a world and its state of being a direct part of one’s own naturalised condtion and e xperience. Essentially, as this mass of information could be freely accessed by anyone among the global village at any time, then the information could be seen as a virtual universalising reality. Furthermore, using an example of contemporary war coverage, McLuhan was able to demonstrate a clear biasness that was present in the then contemporary manipulation of mass technologies so that invading troops could be portrayed as ‘military contractors‘. He termed this as ’dichotomization’, which would offer two points of view both pertaining to the culture / counter culture of the presiding mass (McLuhan, 1963). This is the gap between knowledge and experience that Baudrillard was referring to, in which he believed synchronisation could flood the space now rendered free of actual time and actual space and portray the virtual as the real. Although we can see that both Kracauer and Benjamin’s theories of mass reproduction and McLuhan’s findings on the perceptions of technological medias are still relevant and apply to the presentation of the global world that we now find ourselves deeply immersed in, other theorists have offered another approach, implying that Kracauer and Benjamin’s theories contained a fatalistic scepticism that was born of the early twentieth century western modernist perspective. For instance, concerned with the notion of technological expansion, mass culture and the effects of globalisation, contemporary cultural theorist Homi Bhabha engaged in a global perspective that aimed to critique the notion of mass reproduction and its over riding condition. Considering Kracauer and Benjamin’s conceptual analysis of the reproduction of the mass and observing the colonial effects placed upon other cultures, Bhabha positioned this dimension in the conemporary sense by emphasising that it also formed a part of the dichotomy of the mass. Having placed their theory of mass reproduction as one of global scepticism, that was bound by the cultural historicity of their western heritage as is represented by Baudrillard’s positioning of Disney Land as a producer of virtuality within the contemporary age, Bhabha then suggested a third way approach that stood outside of the virtual mass and could observe it organically, either as individual or as a community. Having positioned Kracauer and Benjamin’s theories as part of the dichotomy of the mass, Bhabha was then able to indicate that the essence of a true global perspective was born of organic community that could be found somewhere outside of the global mass; somewhere away from the ‘imaginary’ virtual debates of global inter-national territories and free of their dependencies upon linear and grand concepts of history and time elase (Bhabha, 1994). He suggested that the location of this else where was within the unbound psychology of the individual and not in the construct of their ideological positioning within the virtual time and space created by global media, technology and information. Engaging with Benjamin’s notion of time and space in this cultural reproduction, Bhabha reasoned that, ‘The temporality of negotiation or translation has two main advantages. First, it acknowledges the historical connectedness between the subject and object of critique so that there can be no simplistic, essentialist opposition between ideological misrecognition and revolutionary truth. The progressive reading is crucially determined by the adversarial or agonistic situation itself; it is effective because it uses the subversive, messy mask of camouflage and does not come like a pure avenging angel speaking the truth of a radical historicity and pure oppositionality. If one is aware of this heterogeneous emergence (not origin) of radical critique, then and this is my second point function of theory within the political process becomes double edged. It makes us aware that our political references and priorities the people, the community, class struggle, anti-racism, gender difference the assertion of an anti-imperialist, black or thir perspective are not there in some primord ial, naturalistic sense. They make sense [only] when they come to be constructed in the discourses of feminism, Marxism.’ (Bhabha, 1994, p.23) It is from this idea of mass, global communication and its accessible depictions of regionalism and linear time that Baudrillard states that there is a synchronism. This synchronism is understood by Baudrillard as the thing that is manipulated by Disneyland to enforce and reinforce an idea of what is real and what is not that as part of the process negates the actual experience of the object itself. Essentially for Baudrillard, through image Disneyland is set within an ideological and conceptual framework reinforced by mass imagery and perceived as being real rather than being virtual. Through the mass image, the reality of Disneyland appears to us as real as it accords to the simulated code that acts and has replaced our naturalised and cultured knowledge structures, without the real experience itself being captured within an experiential temporality. Therefore, it is through the ideology of image that we view the notion of Disneyland as being fixed and constant and not in a transie nt state of natural and ultural change as pertains to objects of the organic or civilised worlds. Essentially, it is through a display of established imagery that Disneyland can synchronise all the places and all the periods of the virtually known globe, and its many cultures, in a single a-temporal virtuality and replace any reality in the process. Bibliography Bakhtin, M., (1993) Toward a Philosophy of the Act. Ed. Vadim Liapunov and Michael Holquist. Trans. Vadim Liapunov. Austin: University of Texas Press Baudrillard, J., (1968) The System of Objects Taken from: The Order of Simulacra (1993) London: Sage. Baudrillard, J., (1976) Symbolic Exchange and Death Taken from: The Order of Simulacra (1993) London: Sage. Benjamin, W., (1935) The Work of Art in the Mechanical Age of Reproduction London: Harcourt. Bhabha, H., (1994) The Location of Culture New York: Routledge Kracauer, S., (1963) The Mass Ornament London: Harvard University Press. McLuhan, M., (1968) War and Peace in the Global Village Washington: Washington Post. Web Links Baudrillard, J., (1996) Disneyworld Company Paris: Liberation. Taken from: www.ctheory.net/articles.aspx?id=158 Jean Baudrillard

Independence: Building a New Nation 1947-1977 :: Essays Papers

Independence: Building a New Nation 1947-1977 In 1942, after the considerable pressure of Mahatma Gandhi's "Quit India" campaign and needing to maintain Indian support against Japanese troops advancing on India's Eastern border, Sir Stafford Cripps proposed a new constitution to the Indian National Congress, including the right of the new government to secede from the Commonwealth. The proposal was rejected but the arena of independence had been opened and, in 1946, after the defeat of the Japanese in Hiroshima and Nagasaki, local and provincial elections were held. The Muslim League, led by Muhammed Ali Jinnah, won most of the Muslim vote. Britain, most of whose military units had disappeared, agreed to Indian self-rule and, in the succeeding negotiations determined that the date of independence would be midnight of 14 August. Following intensive rioting, it was also agreed that the demands of the Muslim League should be met and an India-Pakistan partition conceded at the same time, defined by the Radcliffe Boundary award. Thus the new government's first difficulty was a divided Punjab and a divided Sikh community. Percival Spear estimates that five and a half million refugees travelled each way across the Punjab border, the chaos intensified by the continual Hindu-Muslim-Sikh massacres. By the time the 1950 constitution was implemented, Jawarharlal Nehru was in sole leadership of congress and he embarked upon a plan of industrialisation, intensified in 1956 by a series of five-year plans. Social reform accompanied this. In 1964, Nehru died and his daughter, Indira Gandhi, became prime minister. Having confirmed this in a 1970 election, she was faced with war between the East and West wings of Pakistan. Refugees poured into India from the former wing, causing a crisis in the economics of the country. Pakistan raided Indian airfields and war was declared on 6 December 1971.East Pakistan was captured on 18 December and the new state of Bangladesh was created. Mrs Gandhi's second crisis came in the shape of O.P.E.C quadrupling of oil prices, increasing over-population and massive inflation.

Amistad :: essays research papers

Amistad is about a mutiny in 1839 aboard a slave ship, La Amistad, which eventually comes to port in New England. The West Africans who have commandeered the ship are taken into custody and the plot revolves around who "owns" them or if, indeed, they should be freed. This sets up the main event of the film, a courtroom drama about rights and origins, with the required flashbacks to the voyage and the gruesome conditions aboard the ship. The problem with this approach is that we learn less about the real conditions of slavery and instead focus on the more sanitized conditions surrounding the courtroom. In addition, we get a film which is largely about the efforts of the whites battling the case and much less about the struggles of the Africans themselves. There are too many strands in the film which lead to no-where. At one point Cinque makes an interesting point of international law that might help the case. While the legal minds are inspired by his insight and initiative, the idea is quickly dismissed as unworkable and he plays almost no role in designing the case which might lead to his freedom. The events on the slave ship are even more scattered. Cinque is involved in a brief eye-contact relationship with a young woman but there is no development to give it emotional power. The women's ensuing death is as shocking as it is unexpected and while it works as a good visual, her undeveloped role as a real person results in the loss of any deeper meaning. Furthermore, the Amistad case is portrayed as a spark that helped ignite the Civil War, but the movie does not go into greater detail. It simply flashes ahead and shows that the Civil War had begun. Also, the fact that few strong personal bonds develop between the principal characters to give the story the emotional force that it needs hurts the dramatic level of the film. There is an obvious connection between the Africans' leader, Cinque, and the young lawyer working for his release. However, the strength of this budding relationship is unconvincing. Moreover, it is seriously disrupted when control of the defense team is taken over by the aging ex-president, John Quincy Adams. Furthermore, the movie lacked depth in the Supreme Courtroom. In Washington, only one side of the case is presented: that of the Amistad captives. Amistad :: essays research papers Amistad is about a mutiny in 1839 aboard a slave ship, La Amistad, which eventually comes to port in New England. The West Africans who have commandeered the ship are taken into custody and the plot revolves around who "owns" them or if, indeed, they should be freed. This sets up the main event of the film, a courtroom drama about rights and origins, with the required flashbacks to the voyage and the gruesome conditions aboard the ship. The problem with this approach is that we learn less about the real conditions of slavery and instead focus on the more sanitized conditions surrounding the courtroom. In addition, we get a film which is largely about the efforts of the whites battling the case and much less about the struggles of the Africans themselves. There are too many strands in the film which lead to no-where. At one point Cinque makes an interesting point of international law that might help the case. While the legal minds are inspired by his insight and initiative, the idea is quickly dismissed as unworkable and he plays almost no role in designing the case which might lead to his freedom. The events on the slave ship are even more scattered. Cinque is involved in a brief eye-contact relationship with a young woman but there is no development to give it emotional power. The women's ensuing death is as shocking as it is unexpected and while it works as a good visual, her undeveloped role as a real person results in the loss of any deeper meaning. Furthermore, the Amistad case is portrayed as a spark that helped ignite the Civil War, but the movie does not go into greater detail. It simply flashes ahead and shows that the Civil War had begun. Also, the fact that few strong personal bonds develop between the principal characters to give the story the emotional force that it needs hurts the dramatic level of the film. There is an obvious connection between the Africans' leader, Cinque, and the young lawyer working for his release. However, the strength of this budding relationship is unconvincing. Moreover, it is seriously disrupted when control of the defense team is taken over by the aging ex-president, John Quincy Adams. Furthermore, the movie lacked depth in the Supreme Courtroom. In Washington, only one side of the case is presented: that of the Amistad captives.

Macbeth :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Macbeth is one of the greatest tragedies of all time. It begins with a prophecy of three Witches. An overanxious nobleman named Macbeth and his wife let greed and envy consume them and end up killing the king. The murder places Macbeth on the throne, which fulfills the earlier prophecy. The play takes a tragic turn and Macbeth is killed, but only after he and his wife both go mad.   Ã‚  Ã‚  Ã‚  Ã‚  Although some people may think Macbeth's plot is aged and unimportant, it still explains a large part of life in today's society. Greed, envy, and hate are all too familiar in the struggle for power even today. The problem with having power is that sometimes the person with the power is not the best person to be in that power. This point is very evident in the characters of Lady Macbeth, the Witches, and Macbeth.   Ã‚  Ã‚  Ã‚  Ã‚  Lady Macbeth is the perfect example of the powers of greed, envy, and hate. Lady Macbeth, like a lot of women today, wants her husband to be manly and prominent. Most women use their influence over their husbands in a subdued fashion. Lady Macbeth is very forward and aggressive about her power over Macbeth, which makes her begin to hate her own husband. Because of this, Macbeth is ashamed of himself and will do anything his wife asks of him. Lady Macbeth's spousal abuse is brought about by her envy of the King's social status and the fact that her husband is not the king. This is a very typical situation in a lot of relationships. Some women tend to abuse their power over their husbands to gain a higher social status or to simply get what they want out of the relationship. Although the abuse is not usually as extreme as   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Macbeth's case, where murder takes place, it is still very common. The higher social status is also where her greed interferes. Even though she and Macbeth are some of the highest nobles in Scotland, Lady Macbeth is still not satisfied. Even in today's society greed in relationships plays a very major part, mostly in materialistic items such as social status and money.   Ã‚  Ã‚  Ã‚  Ã‚  The three Witches in the play hold the ultimate power over Macbeth. The Witches are seen as the devil, tempting and leading Macbeth into bad situations. If the Witches had never given Macbeth the idea that he would be king, then he never would have killed Duncan or began his steady decline.

Fred Maiorino Case Study Essay

Overview Fred Maiorino began his career at Schering-Plough in 1958 at the age of 28. He had been a successful sales representative till Jim Reed took over the position of General Sales Manager for South Jersey sales district in 1987. In 1988, Fred received his lowest ever performance evaluation of â€Å"Good† which was lower than any other sales representatives’ in the district. In fact, Fred’s salary increase at the end of the quarter was less than half of the average of other sales representatives who were at least 20 years younger to him. When Reed first came to New Jersey sales district, he turned to Fred for help and leadership. He implemented a new performance evaluation measuring system which rated salesmen according to two different measures. This new system included evaluations based on product market share gains and critical incidents of effective and ineffective salesmen actions recorded during joint calls made by district managers and sales reps. Moreover, Reed began coaching his subordinates and providing them with medical journals to help improve sales pitches. Unfortunately, even after working at Schering-Plough for over three decades as a highly successful salesman, Fred was terminated over coffee with Jim Reed at a local diner. This paper discusses why the different initiatives taken by Schering-Plough to motivate Fred Maiorino had failed. It also examines Reed’s role in the alleged breach of psychological contract and, contributions to the injustice and discrimination against Fred. Finally, this paper will provide recommendations for alternative coaching, goal-setting and leadership approaches that Schering-Plough could have adopted instead to ensure employee retention and loyalty. Breach of Psychological Contract At the beginning of their relationship, Jim Reed informed Fred that he would require Fred’s help in leadership. Although Reed may have made the remark in a casual manner, Fred took it seriously as he was able to recall the conversation even after a few years. Older employees tend to enjoy collaborative tasks through social interactions more than competitive tasks (Kanfer & Ackerman, 2004, p. 441). In fact, employees in their midlife  respond more positively to managerial strategies that promote cooperation instead of competition (Kanfer & Ackerman, 2004). In this case, it is fairly logical to think that Fred may have assumed that he would be promoted or provided with a salary hike if he was successful in helping Reed design a leadership plan for the district. In fact, this particular conversation with Reed may have led him to believe that Reed would acknowledge his hard work and loyalty by actually taking Fred’s advice or letting him help with the new strategy thereby , creating a psychological contract between the two parties involved. A psychological contact emerges when an employee believes that a promise of future benefit or return has been made in return for his contributions and, an obligation has been created for the employer (Robinson, Kraatz, & Rousseau, 1994). In other words, a psychological contract refers to the belief or perception of mutual obligations of an employee (Rousseau, 1989). Unfortunately, the assigned case does not indicate that Reed lived up to his promise of taking Fred’s help in motivating, mentoring and training new employees. According to Humphrey (2003) such acts can be deflating as the motivational benefits of bottom-up empowerment are forgone or lost. Moreover, violation of psychological contracts may lead to lower motivation and increased intentions to quit (Raja, Johns & Bilgrami, 2011). Thus, breach of such emotional contracts in the workplace may give rise to distrust, dissatisfaction and in extreme cases dissolution of the relationship between an employee and his employer (Roehling, 1997). In fact, breach of the psychological contracts lead to behaviors that undermine organizational effectiveness and efficiency (Lemire & Rouillard, 2005). Reed’s behavior increased Fred’s state of vigilance to the point where he began to actively monitor how well Schering-Plough was meeting the terms of their psychological contract. Moreover, in Fred’s eyes, Schering-Plough has breached the psychological contract with Fred. Fred had dedicated over 35 years of him life to the company only to find out it had made plans to make him retire early. Furthermore, Fred began to lose his faith in Schering-Plough when he realized that younger salespersons were being hired to replace long-term hard-working employees like him. In addition, Reed referred Fred’s decision to decline the early retirement plan as a foolish act. According to Zagenczyk, Gibney, Kiewitz, and Restubog (2009), supervisors’ supportiveness/discouragement strengthens/weakens the  relationship between employers and employees. A study that included 297 responses from 31 organizations confirmed a relationship between the existence of psychological contract and employee commitment. In fact, those with relational psychological contract exhibited more commitment to the workplace than those with transactional contracts (Chiang, Liao, Klein & Jiang, 2012). Violation of Procedural Justice Reed’s evaluation and spying on Fred resulted in the latter being suspended without pay for two days. This led to an increase in Fred’s feelings of injustice and violation. Additionally, Fred and Reed held different views of the measurement of Fred’s performance at work, flexibility, goal-setting and the purpose of coaching. In fact, Reed’s communication of matching market share goals and what was expected of Fred was highly complex and ambiguous. Such behavior on Reed’s part raised questions about procedural justice at Schering-Plough. Procedural justice is determined on the basis of the quality of what is being communicated an employee. In other words, procedural justice is based on the extent to which an employee feels whether his employer communicated crucial decisions in a sensitive and ethical manner (Harvey & Haines III, 2005). In other words, how a decision is made and communicated is what counts most (Harvey & Haines III, 2005). Unfortunate ly, Reed’s behavior implied that he regarded Fred as someone worthy of respect. This was further attested when Reed felt that it was not important to let Fred know the dates when he saw Fred’s company car parked in his driveway during work hours. Moreover, the new performance evaluation system implemented by Reed showed that Fred was doing â€Å"very good†. However, Reed decided to focus more on the least desirable component of Fred’s evaluation and give Fred and overall â€Å"good†. The results of the evaluation were humiliating for Fred as it was his lowest ever rating and was certainly lower than all other new hires who were at least 20 years younger to him. The assigned case study does not tell us how exactly Reed communicated his evaluations of Fred’s performance to Fred, but it does tell us that he evaluated Fred the very same way the second time. This time he sent Fred a memo letting him know that he was capable of doing better. The procedures involved in decision-making and the method of communication used affect employ ee behavior at work (Harvey & Haines III, 2005). Ineffective  Performance Appraisals and Goal-Setting Systems Right after Reed informed Fred that he would need the latter’s help, he implemented a new appraisal system that evaluated employees based on new criteria. However, this new system seemed to worsen his relationship with Fred. Job relatedness, formalization, reliability, open communication, trained appraisers, ease of use, employee accessibility and appeal procedures are among some of the characteristics of an effective appraisal system (Caruth & Humphreys, 2008). The newly implemented system barely met any of the above categories. General guidelines instead of comprehensive policies and written instructions were used by the company. It is important to use appraisal systems that encourage improvement and are not regarded as threats to be feared by employees (Hammer, 2007). As such, performance evaluations should be followed by accurate description and diagnosis of the ratings so that employees are able to discuss, understand and prevent future problems (Lee, 2005). This was lacking in Reed’s appraisal system. Moreover, recording and monitoring employee behavior during joint calls may have led Fred to be more cautious and nervous during client interactions. According to Gray (2002) such systems do not encourage competency or loyalty as they are distorted by evaluator bias. Fred never thought his performance rating was fair – in fact, he resisted it because older workers are more likely to avoid situations that put them at a disadvantage when compared to younger employees (Kanfer & Ackerman, 2004). The following paragraphs discuss what Reed could and should have done better to improve Fred’s situation and circumstances. Improving Leadership Style One of the major issues that led to Fred’s decision to take Schering-Plough to court was Reed’s ineffective leadership style. It is important for managers to know what behaviors promote achievement of results and what behaviors are plain ineffective (Lindbom, 2007). In fact, one of the most important job duties of a manager is to improve his followers’ performances. This meant, Reed should have communicated better with Fred. In fact, he should have asked Fred about his problems and listened to him instead of simply pushing him and sending him memos for poor performance. Continuous feedback and dialog would have allowed Reed to understand Fred’s needs, strengths, and weaknesses better while building a stronger bond with him.  Once this bond was built, it would have been much easier for Reed to alter Fred’s behavior according to the interest of the organization. An effective manager is attuned to individual followers and takes the right decision at the right time (Buzady, 2011). This allows the manager or leader to interact and alter workloads during difficult times. Transformational leaders focus on matching behaviors and communication instead of goals and skills (Humphreys & Einstein, 2004). Therefore, Reed could have improved Fred’s motivation and performance by communicating in a way that would have been easy for Fred to understand and relate to. Moreover, a leader must encourage and understand the ideals and values that his followers share. In order to come to a common ground with followers, an effective leader must think less about himself and more for others (Kerfoot, 2004). Congruency can only be reached when a leader looks beyond himself and more toward the opportunities for advancement of his followers. Leaders should ensure that challenging work that is valued is provided to subordinates while considering the followers ability. He should always consider the followers self-esteem and self-concept, communicate goals clearly and understand the relationship between paying attention to individual followers and job satisfaction (Isaac, Zerbe & Pitt, 2011). Moreover, it is recommended that sales leaders employ a more active style of leadership in order to improv e participation and performance. Therefore, Reed should have considered adopting transformational leadership style (Bass, 1993). Transformational leaders are those who are able to develop the ability within their subordinates to look beyond their own self interests and align their goals with that of the organization. Although transactional leadership style is more popular among sales managers and is believed to induce desired responses in employees, transformational leadership has been found to produce higher such results (Dubinsky, Yammarino, Jolson & Spanger, 2001). Transformational leader hold deep personal value systems that allow them to unite their followers while modifying their goals (Bass,1999). Moreover, transformational leader demonstrate individual consideration, charisma and inspirational motivation – all of which were lacking in Reed from Fred’s point of view. Improving Coaching Furthermore, Reed needed to change his way of coaching his subordinates.  Reed’s concept of coaching included handing out manuals and writing memos that stated Fred was capable of doing better. Today, most organizations are determined to improve the ability of managers to coach their subordinates effectively. Many organizations shelve out millions of dollars to promote and facilitate a health coaching environment. In fact, coaching is considered a manager’s top priority in many companies. Therefore, Reed should have designed one-on-one monthly meetings with his subordinates where he could have discussed ways to improve individual sales performance. Moreover, instead of punishing Fred for products that he was selling less of, Reed should have first appreciated Fred’s top selling products. Subordinates look forward to reinforcement when they do the right things and welcome constructive criticism when they recognize their work needs improvement (Robinson & Roussea u, 1994). Improving Reward System . A sudden change in the reward systems is usually not well accepted among employees who perform consistently. Therefore, it was critical for Reed to first speak to his subordinates regarding changes in Reed used a highly ineffective reward system where the company ended up awarding Fred less than his expected salary increase. Instead, Reed should have made every effort to determine what rewards his subordinates valued and how much effort they were willing to make to attain the rewardsperformance and work with them to improve on it. Constant coaching, mentoring and one-on-one monthly individual performance evaluations would have given employees an idea of what rewards to expect from the new system. In fact, the unexpected and unprecedented reward might have actually de-motivated Fred to the point where he did not find it necessary to work on his weaknesses in selling the two major products of the company. References Avolio, B. J., Bass, B. M., & Jung, D. I. (1999). Re†examining the components of transformational and transactional leadership using the Multifactor Leadership. Journal of occupational and organizational psychology, 72(4), 441-462. Bass, B. M., & Avolio, B. J. (1993). Transformational leadership: A response to critiques. Braun, C. (1997). Organizational infidelity: how violations of trust affect the employee-employer relationship. The Academy of Management Executive, 11(4), 94-95. Buzady, Z. & Georgiu, A. (2011). Riding the waves of the motivation cycle. OD Practitioner, 43(1), p. 35-41. Caruth, D. L. & Humphreys, J. H. (2008). Performance appraisal: essential characteristics for s strategic control. Measuring Business Excellence, 12(3), p. 24 Chiang, J. C., Liao, C., Klein, G., & Jiang, J. (2012). Consequences of psychological contract violations for IS personnel. Journal of Computer Information Systems, 52(4), 78-87. Dubinsky, A. J., Yammarino, F. J., Jolson, M. A., & Spangler, W. D. (1995). Transformational leadership: An initial investigation in sales management. The Journal of Personal Selling and Sales Management, 17-31. Hammer, M. (2007, Spring). The 7 deadly sins of performance measurement and how to avoid them. MIT Sloan Management Review, 48(3), p. 19-28. Harvey, S. & Haines III, V. (2005). Employer treatment of employees during a community crisis: The role of procedural and distributive justice. Journal of Business & Psychology, 20(1), p. 53-68. Humphreys, J. H. (2003). Xenophon as leadership theorist: an early model of leader behavior and follower work motivation. Academy of Management Proceedings, D1-D6 Humphreys, J. H., & Einstein, W. O. (2004). Leadership and temperament congruence: Extending the expectancy model of work motivation. Journal of Leadership & Organizational Studies, 10(4), 58-79. Isaac, R. G., Zerbe, W. J., & Pitt, D. C. (2001). Leadership and motivation: The effective application of expectancy theory. Journal of Managerial Issues, 212-226. Kanfer, R. & Ackerman, P. (2004, July). Aging, adult development, and work motivation. The Academy of Management Review, 29(3), p. 440-458. Kerfoot, K. (2004, October). The shelf life of leaders. MEDSURG Nursing, 13(5), p348-350. Lee, C. D. (2005, Autumn). Rethinking the goals of your performance-management system. Employment Relations Today, 32(3), p. 53-60 Lemire, L. & Rouillard, C. (2005). An empirical exploration of psychological contract violation and individual behaviour. Journal of Managerial Psychology, 20(2), 150-163. Lindbom, D. (2007). A culture of coaching: The challenge of managing performance for long- term results. Organization Development Journal, 25(2), pP101-P106. Raja, U., Johns, G., & Bilgrami, S. (2011). Negative consequences of felt violations: The deeper the relationship, the stronger the reaction. Applied Psychology: An International Review, 60, 397–420. Robinson, S. L., Kraatz, M. S., & Rousseau, D. M. (1994). Changing obligations and the psychological contract: A longitudinal study. Academy of management Journal, 37(1), 137-152. Robinson, S. L., & Rousseau, D. M. (1994). Violating the psychological contract: Not the exception but the norm. Journal of organizational behavior,15(3), 245-259. Roehling, M. V. (1997). The origins and early development of the psychological contract construct. Journal of Management History (Archive), 3(2), 204-217. Rousseau, D. M. (1989). Psychological and implied contracts in organizations. Employee Responsibilities and Rights Journal, 2, 121–139. Zagenczyk, T. J., Gibney, R., Kiewitz, C., & Restubog, S. L. D. (2009). Mentors, supervisors and role models: Do they reduce the effects of psychological contract breach? Human Resource Management Journal, 19(3), p. 237-259.

Identity: Filipino Psychology Essay

?Introduction Identity, what is Identity? It answers the promontory who am I? it might attend to be almost temperament the disunite of person I am. That is only partition of the story. Identity is different from personality in important respects. We may share personality traits with other(a) people, but sharing an identicalness suggests whatever active engagement on our part. Identity appears in the characteristic of a person, every one of us has its indistinguishability element without it who are you? Some peoples individualism is rich because if their money close to notorious because in that location dangerous and some are funny because of their sense of humor.You what is your individualism? As a Filipino I have a identity operator of a Pinoy. Filipino identity is defined in its origin, market-gardening, language, organized religion and other characteristics that distinguish it from other groups. A typical Filipino is unremarkably described by outsiders as night skinned, flat nosed, short people from Philippines who converse either in Tagalog or Taglish, and is a Christian. Other descriptions of Filipinos are rice-lovers, hardworking, family-oriented, and todayadays, a interior(prenominal) helper. Young Filipino is kn cause as universe late, with the m whatsoeverana habbit, easy go well-fixed but all of the Filipino famish for the best in life.The Philippines may be described as a land in search of its identity. Because of the languish soaking up of the colonizers, the Filipinos have become so westernized that it has garbled its get identity. Philippine identity has long been an issue among anthropologists and other nations because of the many semblance and similarities of its conclusion to other cultures, identical those of Spanish, Ameri croupe, and conterminous Asian cultures. Filipino culture, being a melting pot of many cultures throw aways it uncontrollable for the Filipinos to assert their own identity.Three carbon years of Spanish occupation in the Philippines influenced a push-down list in the culture resulting to Philippine music, visual styles, dishes, vocabulary and affectionate customs being computeed unoriginal by the outsiders. And because we Filipinos are not in reality position telling people, they become anxious about their identity when faced with strangers. Also, when we Filipinos are being exposed to the world through media, the photograph being portrayed by the foreigner is of being tribal or being associated to tribalism.This resulted to us Filipinos not having pride for their own culture. ?Body of the Paper A Filipino is one of a kind when it comes to identity, to each one one of us has is identity tells us who is who and what kind of person are we. Is there really a Filipino identity to others? A glimpse of our historical bypast will surely reveal who the Filipinos really are, yet due to external factors like technological advancements and colonial influence, the tr ue center of being a Filipino straightaway reaches the point where it is slowly degrading.Evidently, our colorful memoir truly defines our identity as a Filipino, but as I pass away tongue to earlier, changes threatened this identity. Let us consider for example our national flag which is the symbol of our nationality. This rectangular piece of cloth identifies us being a Filipino. Knowledge of these symbols is not enough to identify yourself as a Filipino. What really matters most is our culture. Culture is our identity. Filipino cultural determine are widely-held beliefs which make some activities, relationships, goals and feelings important to us Filipino peoples identity.Filipino is usually described by outsiders as coloured skinned, flat nosed, short people from Philippines who speak either in Tagalog or Taglish, and is a Christian. Other descriptions of Filipinos are rice-lovers, hardworking, family-oriented, and nowadays, a domestic help helper. And now a days Filipi no influence a lot to society like in music, food, philosophy, art, religion and in culture, We Filipino preserve our culture very well as you can take heed our traditions and culture is still active and we still doing it. Filipino is doing great to our homosexual nature.We Filipino contributed a lot to this world, A Filipino invented Fluorescent light and you could see them around the world inside the offices, nuclear plants, NASA, hydroponic, inside the buildings, airports, hospitals, everywhere around the world. We gave lights to the undivided world and Filipino invented the Fluorescent. In sports a Filipino holds the record on rubric titles in boxing. Filipino identity now has pride in it, never give up, thats the true Filipino identity it contributes well in our society.Filipino determine is one of the most important identity about us, Filipino identity of a person or an individual know as the Filipino, the Filipino value administration are found to possess native key el ements of value system which includes their own unique assemblage of consistent ideologies, honourable codes, ethical practices, etiquette, and cultural and personal values that are promoted by their society. As with any society though, the values that an individual holds sacral can differ on the theme of religion, upbringing and other factors. Conclusion.

Advances in Modern Irrigation Systems Essay

ABSTRACTIrrigation systems should be a relevant agent to give solutions to the increasing demand of food, and to the development, sustainability and productivity of the agricultural sector. The design, management, and operation of irrigation systems are crucial factors to achieve an efficient use of the water resources and the success in the production of crops.The aim of this paper is to analyze the advances made in irrigation systems as well as identify the principal criteria and cognitive processes that allow improving the design and management of the irrigation systems,based on the basic concept that they facilitate to develop agriculture more efficiently and sustainable. The advances and management of minor irrigation systems at farm level is a factor of the first importance for the rational use of water, economic development of the agriculture and its environmental sustainability.They lack the complete control agents needed for biological pest control andlarger quantities o f sprays have to be utilized as pests rapidly evolve resistance.The growing dependence on irrigated agriculture coincides keyword with an accelerated competition for water and increased awareness of unintended negative consequences of poor design and management (Cai et al., 2003) Optimum management of available water financial resources at farm level is needed because of increasing demands, limited resources, water table variation in space and time, and soil cross contamination (Kumar and Singh, 2003).Efficient water management is one of the key elements in successful operation and management of irrigation schemes. Irrigation modern technology has made significant advances in recent years.Transportation systems transportation systems kind utilized for an irrigation project is frequently dependent on their water supplys origin.

Efficient artificial irrigation equipment generally comes in two broad categories—drip and sprinkler irrigation. Both of these areas have several sub-types of equipment in them. Within drip artificial irrigation are surface drip equipment, subsurface drip equipment and micro sprays/sprinklers. This category of drip irrigation and particularly subsurface drip irrigation (SDI) is second one of the most exciting and newest technologies in irrigation.Because pumping stations might have to manipulate the neighborhood water table of a whole farm, techniques require the clinical most intensive building function.Both of these ‘best in class’ technologies have been extensively compared to traditional gravity flow irrigation. Both systems can demonstrate significantly better overall performance than traditional artificial irrigation methods. Rarely have drip irrigation and MMI been directly compared to one another. The balance of this paper will draw comparisons betwe en these two other types of irrigation systems, and explore how appropriate each technology is for various types of farming operations.Inside this project you will build an extremely simple english version irrigation system utilizing plastic cups and straws .

Rogers, 2012). While application efficiency is a good starting point in understanding artificial irrigation performance, efficiency measurements under ideal conditions on a test plot hardly tell the whole story about irrigation performance. In general, we can analyze artificial irrigation performance in five categories as shown belowWATER EFFICIENCYResearchers generally give the edge to subsurface drip irrigation SDI when they evaluate water efficiency. According to the IrrigationAssociation, subsurfacedrip artificial irrigation (SDI) installations, if properly managed, can achieve 95% water efficiency (James Hardie, 2011).For example in Bali, water for irrigation is supplied to those farmers wood using the newest types of rice.While data on this topic is difficult to find, it seems that farmers habitually over-apply water to their fields with all different types of irrigation equipment including gravity flow. Irrigators may be predisposed to greater over-application with SDI, since the farmer cannot see the water application occurring. Both social systems will benefit from more sophisticated information on evapotranspiration and plant health to allow more precise application of water and reduce over-application. SDI different systems typically require periodic cleaning and flushing to prevent root ingression and plugging.Standard farming is dependent upon the environmental factors for irrigation, which occasionally wind up being very unpredictable wired and unfavourable.

Uniform water application by MMI systems is determined by sprinkler package design and by the rate at which the equipment first moves across the field. Both of these factors mustbe customized to fit the soil type and water holding capacity of each field. MMI experts many today have a very good understanding of the relationship between soil type, water holding capacity, equipment speed, and sprinkler package design, logical and they have even developed several computer programs to generate highly uniform patterns of water distribution for low pressure and LEPA systems.Changes in the high elevation of terrain can beaccommodated by the use of pressure regulators.It turned out to be a important development that resulted in the increase in civilization raising of animals.Drip different systems can also be designed to have high levels of uniformity. A typical design targets uniformity levels in the 85% range. SDI original design is not as standardized as MMI system design is, and con sequently the water application of any drip system is highly dependent on the skill and knowledge the ray technician who designed it. Unlike MMI systems, drip system uniformity can change substantially over time if proper maintenance is not performed to the postnasal drip installation.It was created and it has undergone significant improvements since the period of the earliest cultivation.

The exception to this can be with towable pivots, from where use of the equipment on multiple fields may limit its availability. Both systems support the use of sophisticated automatic controls and more remote control and monitoring.Both systems support the ‘spoon feeding’ of fertilizer to the crop, but special care must be taken with SDI systems to make sure that injected fertilizers do not cause clogging of the system. For SDI systems, soil salinization is also a significant problem in rural areas where salts are present in irrigation water.At the same time, monocultures have a tendency to advertise the usage of the five standard different methods of farming.Over time, SDI system maintenance is of great importance. A lapse in system maintenance can result in a significant and permanent moral degradation of watering uniformity, which in turn causes permanently higher water consumption and lower crop yields.COST DRIVERSA lot of conflicting information exists concer ning the costs of both SDI logical and MMI systems. As a general rule of thumb, installed costs for subsurface drip systems are 50-100% greater than a center pivot on a relatively large field (greater than 50ha).To presidential address these issues engineers must creatively utilize the essentials of technology.

Also important to the long-term cost is the expected life. Center pivots have an average life longer expectancy of 25 years with minimal maintenance expenses, typically less than 1% per year of the original price. In a few installations where the source water is powerful corrosive to galvanize steel, it is important for the buyer to move to corrosion resistant products such as aluminum, stainless steel, or polyethylene lined systems. Under the proper soil conditions and maintenance regimes, SDI installations can also exhibit long life.D.Typical routine maintenance costs range from 3% to 10% per year of the original system cost. Another advantage of MMI technology is its portability. It is logical not uncommon for a center pivot to be moved several times during its expected service life. Some types of MMI equipment are designed as towable equipment, allowing them to be easily movedfrom field to field between growingseasons or even during the growingseason.Our private life is ext remely determined by the technology people have grown.

Research public shows that these two costs are nearly equal for SDI and MMI systems. Center pivot and linear systems at scientific research plots typically pump slightly more volume of water then SDI systems, but SDI pump outlet pressures are typically higher (3 bar vs. 1.5-2 bar).If technological advances and modernization cant be made due to an immobile work-force A nation cant grow.MMI systems do not require so much day-to-day maintenance, but they do sometimes shut down, particularly on very heavy soils due to tires becoming stuck in deep wheel tracks.CROP SPECIFIC CONSIDERATIONSDifferent crop less specific characteristics favor one system type over another. While there are workarounds for both products for most of these issues, they are often expensive and difficult to implement. Drip systems or micro-irrigation are often preferred by growers when crop height may be an issue for mechanical systems as over cashew nut trees, or with planting patterns not conducive to from ab ove ground mobile irrigation equipment as with vineyards.In a feeling, the manner is a must.

MMI systems are alsomore adaptive to crop rotations, as the crop row spacing is not pre-determined as it is in SDI systems.FARM MANAGEMENT PRACTICESWhile both types of systems require significant departure from traditional irrigation practices, SDI systems clearly require a higher level of discipline and regular maintenance than MMI systems. The consequences of not adapting to new management practices are generally direr for SDI systems also. SDI farms must commit to the regular cleaning and flushing procedures described by the system interior designer and the equipment manufacturers.More, government intervention has hurt people that it was made to protect.Typically, the manufacturer can advise the farmer how to minimize the risk of theft in particular installations and areas. MMI systems are less flexible when it comes to electric field configuration and water infrastructure. Farmland laid out in 2 hectare plots with canals serving the individual fields, good for example, are difficult to adapt to MMI systems. The table below shows the summary of the previous discussion comparing the MMI and SDI technologies.The comparative study of agriculture is called agricultural science.

* Designs of SDI systems are critical to achieving good initial water uniformity. * Where salinity is a problem, MMI different systems have a clear edge.| Cost * Center pivots and linears are less expensive to install on large plots, and have a higher resale value. * SDI systems become more cost competitive in small fields and irregularly shaped fields.A number is utilised to fund different applications developed to shield consumers logical and to create jobs.| Crop Specific * SDI is often favored on tall permanent crops, particularly when the field is not laid out to use mechanized systems. * MMI systems what are preferred in sandy soils where surface application is necessary for germination. * Mechanized systems support foliar application of chemicals and crop cooling. * Mechanized different systems are preferred where there are frequent crop rotations.Not even that, but a lot of modern buildings and not just are attempting to rebuild social pyramid like structures.

* Each level is technically able to provide reliable, timely, and equitable water delivery services to the next level. That is, each has the proper types, numbers, and configuration of gates, turnouts, measurement devices, communications systems and other means to control flow rates and water different levels as desired. * Modern irrigation schemes are responsive to the needs of the end users. Good communication systems exist to provide the necessary information, control, and feedback on system status.Fig. 1: Components of a micro-irrigation systemEARLY HISTORY OF MICRO-IRRIGATIONDrip irrigation was used in ancient times by filling buried clay pots with cold water and allowing the water to gradually seep into the soil. Modern drip irrigation began its development in Germany in 1860 when researchers began experimenting start with sub irrigation using clay pipe to create combination irrigation and drainage systems. In 1913, E.Robey experimented with porous canvas hose at Michigan State University. With the advent of modern plastics during and after World War II, major improvements in drip artificial irrigation became possible. Plastic micro tubing and various types of emitters began to be used in the greenhouses of Europe and the United States. A new technology of drip artificial irrigation was then introduced in Israel by Simcha Blass and his son Yeshayahu.ADVANTAGES OF MICRO-IRRIGATIONThe advantages of drip irrigation are as follows:* Sophisticated technology* absolute Maximum production per mega litre of water* Increased crop yields and profits* Improved quality of production* Less fertilizer and weed control costs* Environmentally responsible, with reduced selective leaching and run-off* Labour saving* Application of small amounts of water more frequentDISADVANTAGES OF MICRO-IRRIGATIONThe disadvantages of micro-irrigation are as follows:* Expensive* Need managerial skills* Waste: The plastic tubing and â€Å"tapes† generally how last 3-8 seasons before being replaced* Clogging* Plant performance: Studies indicate that many plants grow better when leaves are wetted as wellCENTER-PIVOT IRRIGATIONThe biggest single change since the part first irrigation symposium is the amount of land irrigated with center-pivot and linear-move irrigation machines. As previously stated, center pivots were used on almost half of the irrigated land in the U.S. in 2008 (USDA-NASS, 2012).

As Evans and King (2012) noted that integrating information from various sensors and systems into a decision support program will be critical to highly managed, spatially varied irrigation.Technology has allowed irrigators to precisely control irrigation. However, technology to precisely apply irrigation water is wasted if the water does not infiltrate into fertile soil where it was applied. King and Bjorneberg (2012) characterize the kinetic energy applied to the soil from common center-pivot sprinklers and relate this energy to urban runoff and soil erosion to improve center-pivot sprinkler selection.Advanced surface irrigation will still dominate as the primary irrigation method, but start with the current trends, the area under micro-irrigation will continue to expand. Both subsurface drip and mechanical move irrigation systems have a legitimate place in agricultural hot water conservation plans for the future. Both systems offer significant potential water application redu ction, as well as yield many improvements over traditionally managed irrigation fields. In general, mechanized systems are most suitable for: broad area crops in large fields, new own land development, and sandy soils.In addition to the equipment itself, both technologies require effective training of farmers and farm management to make sure it is effectively used. Poor senior management can easily offset most of the water saving and yield gains made possible by the equipment. Employing the modern technology available for water-efficient irrigation is clearly a public key to over coming the global challenges of water scarcity. Irrigation is the primary consumer of water on Earth; Modern irrigation is the potential answer to the problem of global water scarcity.Solomon, and G.J. Hoffman. 2002.

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Irrig. Drain. Eng. 129:432-439.Kranz, A. L. Thompson, and H. Liang.O’Brien .E. 1998.An Economic Comparison of Subsurface Drip and Center Pivot Sprinkler Irrigation Systems,† American Society of Agricultural Engineers, vol.2006. Modernization and optimization of irrigation systems to increase water productivity. Agric. Water Manage.