Argument Essay Example | Topics and Well Written Essays - 500 words - 4

Argument - Essay Example He talks about how one cannot be detached from Zen and think about it in a rational or detached manner. It is a way of being in the world. As an example of this, Highlet talks about a Zen Master teaching a pupil archery. A Zen master who was a teacher of archery agreed to take him as a pupil. The lessons lasted six years, during which he practiced every single day. There are many difficult courses of instruction in the world: the Jesuits, violin virtuosi, Talmudic scholars, all have long and hard training, which in one sense never comes to an end; but Herrigel’s training in archery equaled them all in intensity. If I were trying to learn archery, I should expect to begin by looking at a target and shooting arrows at it. He was not even allowed to aim at a target for the first four years. He had to begin by learning how to hold the bow and arrow, and then how to release the arrow; this took ages. The Japanese bow is not like our sporting bow, and the stance of the archer in japan is different from ours (Highlet). For Highlet, this helps illustrate his opinion that Zen is actually a religion. I strongly disagree with Highlet about this. This story may not be true: it is more of an anecdote which shows us that we need to reflect more on our position in the world than our immediate goals. This is more of a philosophical issue than a religious one. Highlet is wrong about this. Religion and philosophy are too different things. Religion is a systematic and ordered thing which has its special doctrines. Philosophy is a series of approaches to various problems. Highlet tries to make an argument that Zen is a religion but it is simply not ordered enough. His conclusion does not stand. He leads us through a number of anecdotes. But the sum of a series of anecdotes is not a religion. It is a series of ways of looking at problems—more of a philosophy. Highlet is an interesting writer and Zen is a strange

Marketing plan Research Paper Example | Topics and Well Written Essays - 3750 words

Marketing plan - Research Paper Example UAE hold a population that is among the top earners and top spenders on grooming in the world. It has the largest cosmetics and grooming market among the Gulf countries and men’s grooming has transformed from a niche market to an unavoidable business segment in the past 10 years and holds further growth in the next 5 years. While the prime driver of men’s grooming market is shaving products, research suggests that skin care and hair care for men are expect to grow big in the near future. The male grooming products market of the UAE is currently a $56.16 million (208 million UAE Dirhams) business, which is expected to grow to $84 million by 2018. As per the official 2010 estimate, the UAE male population of 6,161,820 outnumbers the female population of 2,102,250 by almost 3:1. Among the male population, 92% consists of expatriates, mostly young people from emerging countries like India, Sri Lanka, Pakistan and Bangladesh, who today are no longer stereotyped as blue-colla red workers. In fact, Asian expatriates make up 44.6% of the total number of entrepreneurs in the UAE and of late, the pay rate differences between Asian and western expatriates are reportedly diminishing. In fact, Asian expatriates contribute about 63% of total consumer expenditure of the UAE The lucrative men’s grooming market is currently dominated by large multinationals such as L’Oreal, Nivea and Unilever. However, the market has so far gone largely untapped as these organisations operate by importing and selling their products through regional branches. Evidently, even in its current status, there is a huge business potential in men’s grooming in UAE. This report discusses the marketing plan of Arome de l'Emir, a proposed business that wishes to provide world-class hair care, skin care, shaving kits and fragrance products primarily to the young Asian male expatriates of the UAE. The goal of Arome de l'Emir is to be a pioneer business in the men’s gr ooming and lifestyle products market that enjoys high customer loyalty and brand recognition and delivers high value. However, the report highlights the many advantages, disadvantages, challenges and threats that Arome de l'Emir would face on its path to achieve its goals. Table of Contents Executive Summary 2 Table of Contents 4 Business Strategy 5 Business Goals 5 Mission statement 6 Internal and External environments 6 Market needs and opportunities 9 Marketing Strategy 11 Segmentation / target market 11 Intended Positioning 12 Product Analysis 13 Place (distribution network) analysis 14 Integrated communications analysis 15 Pricing analysis 16 Ethical Issues and Social Responsibilities 16 Conclusion 17 References 18 Business Strategy Business Goals Arome de l'Emir is a proposed business that wishes to have presence in men’s grooming. It will provide world-class hair care, skin care, shaving kits and fragrance products for the young male expatriates and citizens of the Uni ted Arab Emirates. It strives to bank in on the huge untapped male health and beauty market and be a market leader in the UAE in this business. Arome de