Accounting Define Representational Faithfulness - 1100 Words

Accounting: Define Representational Faithfulness? (Research Paper Sample) Content: Youre Name ----- Dont write your name hereProfessorCourse DATE \@ "d-MMM-yy" 6-Nov-15AccountingDefine representational faithfulness?Representational faithfulness means that the information and data represented in the annual statements of accounts should fairly route the events, transactions and balances that happen during a particular period. The justification behind this definition is that the information contained in the annual financial statements should signify the core transactions and balances of the company not solely their lawful aspects for the purpose of presenting a true and fair view of the information (accounting-simplified.com, 2015). Provide a justification for using representational faithfulness as the salient criterion for evaluating the desirability of a proposed accounting treatment.Faithful representation serves as one of the leading qualitative feature that adds to the reliability of the financial information as contained in the Annual Accounts . In order to avail the quality of faithful representation in the financial statements, the transactions, events a balances associated with the entity for a particular period should be represented in the proper way as the item is expected to be recorded in the financials. Moreover, those transactions and events should be enlisted and disclosed in the financials that are appropriately meeting the criteria for recognition. Define a long-term liability?Long term liability is a component of HYPERLINK "/terms/b/balancesheet.asp" balance sheetthat represents the obligations and liabilities of the entity that cover a period of more than one future year. Long term HYPERLINK "/terms/l/liability.asp" liabilitiescomprise of  HYPERLINK "/terms/d/debenture.asp" debentures issued by company, loans from banks, HYPERLINK "/terms/d/deferredtaxliability.asp" deferred taxation liabilitiesand pension funds. Moreover, one portion of the long-term liabilities that are required to be covered i n the next 12 calendar months are contained under the head of current liabilities by name of HYPERLINK "/terms/c/currentportionlongtermdebt.asp" current portion of the long-term debt (Investopedia.com, 2015). Justification of the definition of Long-term liability? (100)In general words, a long-termed liability is termed as noncurrent liability. This head includes the liabilities that arenotdue in next one year of the  HYPERLINK "/blog/balance-sheet" \o "What is a balance sheet and why is it prepared?" balance sheet date. The long term liabilities of any entity are of very consideration for the users of the financial statements. An entity having a massive long term liabilities is not often preferred by the investors also. Some components of long-term liabilities are usually the noncurrent parts of  HYPERLINK "/blog/what-are-bonds-payable" \o "What are bonds payable?" bonds payable as issued, long-term loans obtained, finance leases, provisional liabilities, deferred compen sations payable, deferred payments, deferred taxes and derivative liabilities of the company (accountingcoach.com, 2015). What other financial statement elements can be expected to be affected when an entity incurs a long term liability? Provide examples of long-term liability generating transactions that effect at least four other financial statement elements?Carrying a higher margin of long-term liabilities affect the company in many ways. First of all, the long term liabilities restricts the monthly/annual cash flow of the entity as a particular payment is required to make. Secondly, long term liabilities stifles the growth as a company fails to have enough money to be invested in sales promotional activities. Thirdly, fixed assets are also affected as the company obtains the long terms liabilities as collateral to certain property or other assets. Finally, long term liabilities are of cumulative nature and grows in case of delays or failure to payments in terms of fines and pena lties (smallbusiness.chron.com, 2015). Recommend criteria for recognition of a long-term liability?A long term liability is to be recognize on the basis of more than one year of payback period. The amount obtained in terms of loans or other forms is recognized in the non-current liabilities section. Justification of recognition criteria? (150)Long term liabilities cover only those non-current liabilities that are expected to be settle after one financial year from the date of issuance. Means that those outflows that are expected to incurred after the period of one year are to be recognize as long term liability. The amount in this way to use for recognition is the amount excluding the figures of current year i.e. current portion of long term liabilities. Moreover, Some of the long-term liabilities that are due within one financial year of the date of balance sheet could persist to be booked as a long-term liability provided there exist a long-term investings that is adequate and pr ohibited for the repayment of the liability, or committed and a financial arrangement that swaps the liability with a new long-term liability. Both of the specified criteria for recognition of a long term liability are applicable and useable for all type of long term liabilities. Recommend criteria for initial measurement of a long term liability?Initially a long term liability so to be measured and reported at the amount originally obtained exclusive of changes and processing fees paid in this respect. Justification of measurement criteria? (150)Initially a long term liability is recorded on cost exclusive of the amounts paid to avail the particular type of liability i.e. long term debt, finance lease and bonds etc. During the first year of availing of a long term liability the company records the liability and adds the interest or payable accrued on the liability. Particularly when a company obtains a long term debt, issues bonds or obtains a finance lease asset the company is re quired to record the inflows at cost. In case of a long term loan, the company should record the value of long-term debt by considering the present value of payments. In case of issuance of debentures,...

The Loss Of The Last Scholarship - 1908 Words

Imagine the frustration of knowing that the last scholarship is available. This is the last scholarship to the university you have dreamed of your entire life and worked so hard to achieve. That school went to someone else because of their race, ethnicity and nationality. It seems surreal doesn’t it? Every day, voiceless victims suffer from anxiety and stress over the constant fear of being criticized because they physically appear different. Can you picture yourself walking into a store and having someone follow you around, inspecting your every move and having the spiteful judgement that you’re going to steal from them? Everywhere we look, we witness people who are different. Many of us tend to focus on the differences rather than the†¦show more content†¦We have all at one point of our lives felt fear towards anyone or anything new or different. This may be natural for all humans, but it doesn’t mean it’s a good thing. Our response whether that is out of fear or ignorance can lead us into bias opinions towards others and create issues as serious as racial discrimination. For decades, the issue of racial discrimination has impacted the lives of millions of people around the world. Would you ever believe me if I told you a nine year old boy hung himself because he was bullied for being white. This boy’s name is Aaron Dugmore, and he had hung himself because of being constantly bullied by a gang of older guys for the colour of his skin. Most of your probably didn’t even know about Aaron Dugmore or the thousands of other victims being targeted by racism. We often like to fool ourselves into believing that racism is in the past, and that our society has developed into a more accepting era. Nowadays, we assure ourselves that racism is improving and don’t get me wrong, it is in its ways. I mean we can’t forget about our African American president or the dream that anyone, no matter where they come from, can achieve anything they believe in. Still, look around you. Racism still occurs through urban and suburban communities, and th is leads to racial tensions and diversity amongst others. These are the

What Is a Coup d’Etat Definition and Examples

A coup detat is the sudden, often violent overthrow of an existing government by a small group. The coup detat, also known as coup, is typically an illegal, unconstitutional seizure of power conducted by a dictator, a guerrilla military force, or an opposing political faction.   Key Takeaways: Coup d'Etat A coup detat is the illegal, often violent overthrow of an existing government or leader by a small group.Coups detat are typically conducted by aspiring dictators, military forces, or opposing political factions.Unlike revolutions, coups detat usually seek only to replace key government personnel rather than forcing sweeping changes to the country’s fundamental social and political ideology. Coup d’Etat Definition In his dataset of coups, University of Kentucky political scientist Clayton Thyne defines coups d’etat as â€Å"illegal and overt attempts by the military or other elites within the state apparatus to unseat the sitting executive.† As a key to success, groups attempting coups typically seek to gain the support of all or parts of the country’s armed forces, the police, and other military elements. Unlike revolutions, which are undertaken by large groups of people seeking sweeping social, economic, and political change, including the form of government itself, a coup seeks only to replace key government personnel. Coups rarely change a country’s fundamental social and political ideology, such as replacing a monarchy with a democracy. In one of the first modern coups, Napoleon Bonaparte overthrew the ruling French Committee of Public Safety and replaced it with the French Consulate on November 9, 1799, in the bloodless Coup of 18-19 Brumaire. More violent coups were common in Latin American nations during the 19th century and in Africa during the 1950s and 1960s as the nations gained independence.   Types of Coups d’Etat As described by political scientist Samuel P. Huntington in his 1968 book Political Order in Changing Societies, there are three generally recognized types of coups: The breakthrough coup: In this most-common type of takeover, an opposing group of civilian or military organizers overthrows the seated government and installs themselves as the nation’s new leaders. The Bolshevik Revolution of 1917, in which Russian Communists led by Vladimir Ilyich Lenin overthrew the tsarist regime, is an example of a breakthrough coup.The guardian coup: Typically justified as being for the â€Å"broader good of the nation,† the guardian coup occurs when one elite group seizes power from another elite group. For example, an army general overthrows a king or president. Some consider the 2013 overthrow of former Egyptian President Mohamed Morsi by General Abdel Fattah el-Sisi as part of the Arab Spring to have been a guardian coup.The veto coup: In a veto coup, the military steps in to prevent radical political change. The failed 2016 coup conducted by a faction of the Turkish military in an attempt to prevent what it considered Turkish President Recep Tayyip Erdogan’s assault on secularism could be considered a veto coup. Recent Examples of Coups d’Etat While they have been recorded since about 876 BCE, significant coups d’etat continue to take place today. Here are four recent examples: 2011 Egyptian Coup d’Etat On Feburary 11, 2011, 30-year Egyptian President Hosni Mubarak resigned, launching the country into an era of reform. Monique Jaques / Getty Images Beginning on January 25, 2011, millions of civilians staged demonstrations demanding the overthrow of Egyptian President Hosni Mubarak. The protestors’ grievances included police brutality, denial of political and civil liberty, high unemployment, food-price inflation, and low wages. Mubarak resigned on February 11, 2011, with power handed over to a military junta, headed by the effective head of state Mohamed Hussein Tantawi. At least 846 people were killed and over 6,000 injured in violent confrontations between protesters and Mubarak’s personal security forces. 2013 Egyptian Coup d’Etat The next Egyptian coup detat took place on July 3, 2013. A military coalition led by General Abdel Fattah el-Sisi removed recently-elected President Mohamed Morsi from power and suspended the Egyptian constitution adopted after the 2011 coup. After Morsi and leaders of the Muslim Brotherhood were arrested, violent confrontations between Morsi’s supporters and opponents spread across Egypt. On August 14, 2013, police and military forces massacred hundreds of pro-Morsi and Muslim Brotherhood protestors. Human Rights Watch documented 817 deaths, â€Å"one of the worlds largest killings of demonstrators in a single day in recent history.† As a result of the coup and ensuing violence, Egypt’s membership in the African Union was suspended. 2016 Turkish Coup d’Etat Attempt People shout, gestures and hold Turkish national flags as they gather in Taksim square in Istanbul, on July 18, 2016 following the military failed coup attempt of July 15.   DANIEL MIHAILESCU / Getty Images On July 15, 2016, the Turkish military attempted a coup against President Recep Tayyip ErdoÄŸan and his Islamic secular government. Organized as the Peace at Home Council, the military faction was defeated by forces loyal to ErdoÄŸan. As reasons for the attempted coup, the Council cited an erosion of strict Islamic secularism under ErdoÄŸan, along with his elimination of democracy and human rights violations related to his oppression of the ethnic Kurdish population. Over 300 people were killed during the failed coup. In retaliation, ErdoÄŸan ordered the arrests of an estimated 77,000 people. 2019 Sudanese Coup d’Etat Sudanese supporters of the ruling Transitional Military Council (TMC) hold up a sign showing a portrait of its head General Abdel Fattah al-Burhan with a caption below reading in Arabic Al-Burhan, upon you is the trust, during a rally in the centre of the capital Khartoum on May 31, 2019.   ASHRAF SHAZLY / Getty Images On April 11, 2019, iron-fisted Sudanese dictator Omar al-Bashir was removed from power by a faction of the Sudanese military after nearly 30 years in office. After al-Bashirs arrest, the countrys constitution was suspended and the government was dissolved. On April 12, 2019, the day after al-Bashir’s overthrow, Lieutenant-General Abdel Fattah al-Burhan was sworn in as chairman of Sudans ruling Transitional Military Council and official head of state. Sources and Further Reference Definition of Coup dEtat www.merriam-webster.com.Powell, Jonathan M. (2011). Global Instances of Coups from 1950 to 2010: A New Dataset. Journal of Peace Research.Huntington, Samuel P. (1968). Political Order in Changing Societies. Yale University Press.Derpanopoulos, George. (2016). Are coups good for democracy? Research Politics. ISSN 2053-1680.

Using Sip Procedures For Food Deprived Sprague Dawley Rats

Using SIP procedures in moderately-food deprived Sprague-Dawley rats, we found that adolescent males and females provided with scheduled delivery of banana pellets willingly drank notable amounts of 10% ethanol in a palatable solution (Boost ®) in short, 30 minute daily access sessions between the ages of P28 to P41. By collecting blood samples twice during the fourteen days of access, we established that this intake was often sufficient to raise BECs into the binge range ( 80mg/dl). Intake of individual animals was observed to occur in a binge-like pattern over days, typically characterized by a high consumption day followed by 1-2 days of drastically lower intake, cycling repeatedly. Such binge-like patterns were less evident in the†¦show more content†¦1b). This finding is inconsistent with prior literature, showing that SIP can be established with water only (Falk, 1961). Furthermore, in Experiment 2 where scheduled delivery was abolished, with animals receiving mass p resentation of pellets at the onset of the intake session, high consumption levels were nevertheless maintained. It is possible that the lack of schedule dependency per se may have been associated with limitations in the number of test days due to the time constraints of adolescence. Indeed, SIP with an ethanol solution is typically established in adult rats over a period of many weeks in the operant chambers, during which the concentration of ethanol is gradually raised (Falk et al., 1972). In preliminary work, we established the 14 day (P28-41) intake period, noting that consumptions declined notably as animals transitioned out of the early-mid adolescent period, an ontogenetic time course similar to what we have observed in home cage consumption studies (Vetter-O’Hagen et al., 2009). In Experiment 1b, animals given access to Boost ® without ethanol consumed on average more than twice as much fluid (ml/kg) per intake session than their ethanol-drinking counterparts in Experiment 1a. This is likely to be due to the high palatability of chocolate Boost  ® for adolescent rats, which is diminished by the combination of the bitter/sweet taste properties of

Communication and Interpersonal Skills - 6883 Words

CHAPTER 12 - COMMUNICATION AND INTERPERSONAL SKILLS LEARNING OUTCOMES After reading this chapter students should be able to: 1. Define communication and explain why it is important to managers. 2. Describe the communication process. 3. List techniques for overcoming communication barriers. 4. Identify behaviors related to effective active listening. 5. Explain what behaviors are necessary for providing effective feedback. 6. Describe the contingency factors influencing delegation. 7. Identify behaviors related to effective delegating. 8. Describe the steps in analyzing and resolving conflict. 9. Explain why a manager might stimulate conflict. 10. Contrast distributive and integrative bargaining. Opening Vignette SUMMARY†¦show more content†¦Are Written Communications More Effective Than Verbal Ones? 1. Written communications are tangible, verifiable, and more permanent than the oral variety. a) Typically, both sender and receiver have a record of the communication. b) The message can be stored for an indefinite period of time. c) If there are questions about the content of the message, it is available for later reference. d) A final benefit of written communication comes from the process itself. 1) More care is taken with the written word than with the oral word. 2. Written messages have their drawbacks. a) Writing consumes a great deal of time. b) Lack of feedback. 2 Is the Grapevine an Effective Way to Communicate? 3. The grapevine is the unofficial way that communications take place in an organization. 4. Information is spread by word of mouth--and even through electronic means today. a) Ironically this is a two-way process-good information passes between us fast; bad information even faster. 5. The biggest question focuses on the accuracy of the rumors. 6. Research on this topic has been somewhat mixed. a) But even then, although the information flowing isShow MoreRelated Communication and Interpersonal Skills1495 Words   |  6 Pagesassignment is to critique a role play, and look at the positive and negative, that relates theory and knowledge regarding the use of communication and interpersonal skills, and how and when to use verbal, non-verbal and Para-verbal communication within the role play scenario that was chosen. The author will also discuss the different models of Communication, and how they use a person centred approach to counsel and interact, and how best to handle and approach a situation in the correctRead MoreInterpersonal Communication And Communication Skills976 Words   |  4 PagesInterpersonal Communication is inevitable; we cannot go through our lives without interacting with another person. Our daily interactions with others can form new friendships, strengthen our relationship with our partner, or even attain new ideas that we otherwise would not have known of if we never interacted that person. While some of our daily interactions may only be impersonal communication, or interacting with someone based on their role, such as a sales clerk, interpersonal communication helpsRead MoreInterpersonal Communication Skills9471 Words   |  38 PagesINTERPERSONAL COMMUNICATION SKILLS THAT ENHANCE ORGANISATIONAL COMMITMENT Mary Bambacas and Margaret Patrickson Abstract The purpose of this paper is threefold. First, to investigate the interpersonal communication skills that human resource (HR) managers expect managers in supervisory positions possess. Second, to identify which of these skills HR managers expect managers use to engender subordinate commitment to the organisation. Third, the paper aims to investigate what interpersonal communicationRead MoreInterpersonal Communication And Communication Skills Essay1785 Words   |  8 PagesThere are many aspects of interpersonal communication that one must be able to manage with proficiency in order to be considered a competent interpersonal communicator. These aspects have been divided into six different categories including appropriate, effective, adaptable, conversational involvement, conversational management, and empathy. The table below indicates my personal scores in each of those six areas, and following the chart is an in-depth analysis of appropriate, effective, conversationalRead MoreInter personal Communication Skills622 Words   |  3 Pages1 Running head: RESEARCH ON FOETAL ALCOHOL SYNDROME IN LIGHT OF THE SOUTH AFRICAN CONTEXT. 1 Research on foetal Alcohol syndrome in light of the South African context. South African College of Applied Psychology2 Class: I Due Date: RESEARCH ON FOETAL SYNDROME IN LIGHT OF THE SOUTH AFRICAN CONTEXT. 3 4 Table of contents5 Table of contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........................................................2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Read MoreInterpersonal Communication Skills Test On Communication754 Words   |  4 Pages I took the Interpersonal Communication Skills Test on â€Å"Queendom.com†. It seemed relevant to my work as a counselor since I will be communicating with clients on a daily basis. The goal of this test is to determine how effectively someone communicates with others, as well as to offer beneficial advice in order to improve any problems one may have that could slow down the communication process. This test is a valuable instrument for employees in the counseling profession since it is a career ofRead MoreCommunication and interpersonal skills Essay597 Words   |  3 Pages 2.0 Understand how communication and interpersonal skills affect managerial performance in the workplace Evaluate how interpersonal skills and communication skills affect managerial performance 2.1 It is self-evident that communication and interpersonal skills are crucial in the workplace. Good two-way communication is important to enable the flow of information in an effective way whether it be verbal or non-verbal. Good communication has a positive impact on the performance of the team including;Read MoreInterpersonal Communication Skill Of Feedback983 Words   |  4 PagesThe interpersonal communication skill of feedback is essential for hospital nurses to give a suitable care to each patient because it enables the nurses to learn, and improve their motivation, performance and efficiency that assist to achieve their goal which is to help the patients heal. The interpersonal communication skill of feedback is a system of conveying information between two people regarding the receiver’s performance (Baker et al. 2013). In general, feedback is employed to deliver informationRead MoreEffective Communication And Interpersonal Skills942 Words   |  4 Pagesleadership skills have â€Å"the ability to influence others, through effective communication and interpersonal skills† (American Sentinel University). Commonly, directors and senior nurse managers are confined to a different schedule than bedside nurses; working outside of clinical practice and patient interaction and focusing primarily on addressing organizational issues, increasing morale and productivity among staff all while increasing the quality of patient care. Effective communication and the abilityRead MoreCommunication Interpersonal Skills in Nursing2610 Words   |  11 Pagesthis assignment, I am going to review four cases, which will require a number of different communication skills focusing primarily on; developing a therapeutic relationship, communicating assertively, communicating effectively with an individual with a disability/impairment and communicating with individuals from another culture. I will discuss building a therapeutic relationship and effective communi cation with each patient. Part 1: Developing a Therapeutic Relationship A therapeutic relationship

Exploring clowning techniques Essay Example For Students

Exploring clowning techniques Essay This is my account of how my group and I developed our play for our examination. The examination is on clowning so we had many lessons exploring clowning techniques. To master clowning we had to let go of our fear of looking bad. Being teenagers many of us including me found this extremely hard. We didnt have the trust in our fellow students to be sure they wouldnt go and laugh about us outside of the lesson with their group of friends. With this fear in place our work came across as a piece of realism. Once we all had banished this fear we could become clowns. Because we were taught the art of clowning was exaggerating everything to its utmost till it became grotesque. Of course doing this was going to make us look strange and abstract, which was exactly what clowning is about but my response to this as Ive already said was to be afraid of looking bad. Once we all realised we were all on the same road trip we were suddenly aware we were all able to play good clowns and all we needed to do was get the training to be clowns. So our first clowning exercise was miming a conversation with over the top body movement. I very soon came to my next obstacle I was funny but not because of my attempted clowning technique but because I looked like an Eastender character on TV where someone had muted the television. Basically I was not exaggerating enough. Our class learnt to be a successful clown we needed to exaggerate a 110%. We rapidly realised we were funny because we were grotesque. Miming of course was only to show us how exaggerated we had to be. Because we promptly went on to adding sound. It was no sound Id ever used before. It was called gobbledegook and to write it down it would look something like this bleblebkleblehgsatyeafjdsnzjsgyrewuyrueteffkrhewshibyltsft. It was and meant to be uninterruptible. If we did it properly our audience would know what emotion we were trying to put across, whether it be sad, angry, shy, excitable, or in love. When a few of the class showed us what they had done it was clear many of us were left confused at what emotion that pair were trying to show. This is where facial masks came in and also the part where I personally felt very stupid. We had to, to create a grotesque facial mask, pull back our shoulders push forward our necks and faces and make a face to suit our emotion. So if we were sad we had to pull a very sad face. With very exaggerated turn downed mouths. Ok so those people look funny I just felt stupid. Right we now had facial masks now we needed body masks. Not a trace of ourselves should be seen. Which meant totally masking our personalities. We had to show through our bodies who we were trying to be. To do this we needed to think of clown types. So we sat down as a class and discussed clown types. These are the ones we came up with: We just now needed to practice before we did the real mock exam. So we basically had a mock of a mock. We were put into groups of three or four and to do a scene with three contrasting clowns. The entire scene had to be in gobbledegook. Everything we had learnt and practiced in those previous lessons, we now had to put into our mock exam practical assessment. Our first task was to decide who we wanted to work with. We had to hand in a piece of paper into our teacher stating who we did and didnt want to work with and with good valid reasons not just because shes my friend or because I think theyre good. .u5aef862fe7730b2038d838ed27838dfb , .u5aef862fe7730b2038d838ed27838dfb .postImageUrl , .u5aef862fe7730b2038d838ed27838dfb .centered-text-area { min-height: 80px; position: relative; } .u5aef862fe7730b2038d838ed27838dfb , .u5aef862fe7730b2038d838ed27838dfb:hover , .u5aef862fe7730b2038d838ed27838dfb:visited , .u5aef862fe7730b2038d838ed27838dfb:active { border:0!important; } .u5aef862fe7730b2038d838ed27838dfb .clearfix:after { content: ""; display: table; clear: both; } .u5aef862fe7730b2038d838ed27838dfb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5aef862fe7730b2038d838ed27838dfb:active , .u5aef862fe7730b2038d838ed27838dfb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5aef862fe7730b2038d838ed27838dfb .centered-text-area { width: 100%; position: relative ; } .u5aef862fe7730b2038d838ed27838dfb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5aef862fe7730b2038d838ed27838dfb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5aef862fe7730b2038d838ed27838dfb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5aef862fe7730b2038d838ed27838dfb:hover .ctaButton { background-color: #34495E!important; } .u5aef862fe7730b2038d838ed27838dfb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5aef862fe7730b2038d838ed27838dfb .u5aef862fe7730b2038d838ed27838dfb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5aef862fe7730b2038d838ed27838dfb:after { content: ""; display: block; clear: both; } READ: Christmas Gifts You Love (to Hate) EssayWe had to say why we thought they were good or bad like they could maintain a certain character. With our choices Miss Grennin put us into groups. I luckily was with people who were on my list of people I wanted to work with. There was no one in my group who I didnt want to work with. Now we were in our groups we had to decide a scene we could clown and that would last at least 10-15 minutes. We decided to do a wedding scene. It needed to be funny so we had in it a male bride, a female groom, two bitchy bridesmaid sluts, an extremely rude vicar and a bloated hag of a mother in-law. We tried to sit down and do a plan but nobody could agree on anything so we decided to get up and improvise. Doing so we very quickly came up with a sketch we were all happy with. We also realised this one scene was not going to be long enough so we added a marriage proposal, a wedding reception, a funeral of the bride and an entire scene of gobbledegook between the bridesmaids in the toilets. We managed to also get in to our play stage fighting techniques and masks. When we actually were assessed I felt that we could have undoubtably done better. I felt that nerves were doing an awful lot to me and my group. We let ourselves down by missing cues and coming in late on lines. Most of that was due to lack of practice. If I had the chance to do the entire piece again I would try and cram in a lot more practice, I would be a lot more clear on what I was doing and on what my character actually was as I felt my character was a bit of a muddle as it did not have the usual clear cut exaggerated clown personality like the ones I listed above.

International Marketing Emerging Markets

Question: Discuss about the International Marketing for Emerging Markets. Answer: Introduction: The given visual advertisement is related to a fairness cream (Fair and Handsome) especially for men. According to me, the given visual advertisement is totally unethical. The company uses a false or unethical approach to conduct false advertisement and to divert the mind of people towards the product. I believe that there is not a specific fairness cream that people may use to be fair and handsome (Shevde, 2008). On the other hand, I found that the firm employs film stars to advertise and promote their product in the marketplace. It is well known that film stars have a huge fan following. In this visual advertisement, I can see that the super star Shahrukh Khan is prompting the fairness cream. The organization knows very well that the Fan following of SRK will definitely follow to their hero. This will automatically improve the profitability of the organization. The approach of this visual advertisement is totally unethical. It is because of people have a deep faith in the film star s. They think that if they will use the product then they would get good results. They would be fair and handsome like SRK. I think that the approach is totally false and unethical. Business firms are only playing with the feelings, believe, and faith of the people. The main motive of this type of organization is to make more and more profits for the growth and success of the business. They also know that there is no such cream that can make black people fair (Tellis and Ambler, 2007). Hence, the approach taken in the advertisement is unethical. According to me, the approach was used only to attract more customers to improve the profitability of the company in the marketplace. The company misrepresents its product in front of customers. The firm also knows that they will not get the desired results by using such product (Ullah and Hussain, 2016). Along with this, with the help of this false advertising approach, the firm intentionally misrepresents its product. The organization does not think that what a purchaser will get or become with such product. I am very sure that the approach was only used to improve the productivity, profitability, and market position of the firm in the marketplace. Moreover, this approach was also used to achieve competitive advantages over the competitors. The firm knows very well that people will definitely follow their heroes. I am also a buyer of such products. I personally observed that these types of products are only to misguide the people. I did not get the results that the firm tells with the help of visual advertising. I believe that the firm used this approach to target especially middle class and lower class customers. It is because of high class people are very aware about such types of products. They will never purchase these products (AJAY, 2014). For this reason, I can say that, this fake or unethical approach was only used to play with the faith of the people. The key objective behind the use of this approach is to improve the productivity and profitability of the firm in an unethical manner. No, the visual has not accurately represented the truth. There are numerous reasons behind this. For example, the major reason behind it is that this visual advertising is totally related to the misrepresentation of product. The misrepresentation strategy of business firms is immoral and unacceptable. In todays advance technological era, these types of strategies do not have any importance for the people and society (Allen and Stevens, 2010). Along with this, the second reason is that, the firm used film stars to promote its products. People are very much aware about the life styles of the super stars. They know all the facts about their heroes. Moreover, people also know that the film stars who promote and advertise product do not use such products. They follow diet plans and also take therapies or treatments to look young, fair and handsome at any stage of their lives. In addition to this, the other reason is that, the visual advertising is a major type of false advertising. It onl y spreads fake information to misguide the people. Most of the business organizations use visual advertising only to earn high profits in the marketplace. This type of advertising plays a major role in order to create visual trickery in the mind of customers (Zahrdka and Sedlkov, 2013). For this reason, it can be assumed that, the visual has not accurately represented the truth about the product. The visual advertising stands for the misrepresentation of the product or service in the market. I will use effective advertising appeals to sell this product or service in order to make the persuasive appeal ethical. For example, rational, sex, humor, fear, bandwagon propaganda and so on are the advertising appeals that play a major role to make the persuasive appeal ethical. First of all, I will focus on the rational appeal of advertising. The major reason behind it is that the rational appeal focuses on the need of consumers for realism and pragmatism of a product. If the product will be according the needs of the customers then they will definitely show their interests in the purchase of the product (Zou and Fu, 2011). Moreover, the rational approach would be able to present the exact features of products in front of customers. The rational approach would be helpful to describe the major benefits that are linked with the purchase of a particular product. This approach is also beneficial to provide proofs or evidences of the results. If people do not get the results then they may raise claim against the company. Along with this, I will also use fear appeal to show the negative outcomes of the product. For example, with the help of this, I will recommend that this product is only for normal skin people. It is not for the dry and oily skin people (Estelami, 2009). In this way, with the help of these advertising appeals, I would be able to sell this product/service differently and would also make the persuasive appeal ethical. References AJAY, V. (2014). Perception of Indian Consumers towards Indian Advertisements. International Journal of Research in Humanities, Arts and Literature, 2(2), pp.89-114. Allen, B. and Stevens, D.P. (2010). Truth in advertising? Visuals, sound, and the factual accuracy of political advertising. In Annual Meeting of the American Political Science Association, September (pp. 1-4). Estelami, H. (2009). Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth. USA: Dog Ear Publishing. Shevde, N. (2008). All's Fair in love and cream: A cultural case study of fair lovely in India. Advertising society review, 9(2). Tellis, G.J. and Ambler, T. (2007). The SAGE Handbook of Advertising. USA: SAGE. Ullah, N. and Hussain, M. (2016). Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan. Risk, 0. Zahrdka, P. and Sedlkov, R. (2013). New Perspectives on Consumer Culture Theory and Research. UK: Cambridge Scholars Publishing. Zou, S. and Fu, H. (2011). International Marketing: Emerging Markets. USA: Emerald Group Publishing.